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Communications and PR

Webinar: How the Current Political Environment is Affecting the Practice of PR

webinar description

It would be a challenge even for the most learned of historians to recall a time in our history when the political parties in the U.S. have been more polarized. It also would not be considered as hyperbolic to say that the image of the media as a reliable source of information, seekers of the truth and a critical check on the actions of our lawmakers in Washington as being under attack and as such the victims of an erosion in the esteem in which the best of them — think Walter Cronkite — were once held. Given these hard facts, what impact has this erosion in the confidence of the public’s perception of the media had on the practice of public relations?

Reasons to attend the webinar:
  • To be part of the discussion about the business of public relations today.

  • To engage with top communications and legal professionals.

  • To exchange ideas about the future of all integrated communications disciplines.

Who should attend:

Members of the C-suite, including:
--Chief Marketing Officers
--Chief Communications Officers
--Leadership at both agencies and brands.

Speakers:
LEVICK
Richard Levick, Chairman & CEO
Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought leaders.

A powerful advocate for the strategic initiatives that companies must pursue in today’s perilous environment, he regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges. He is featured in, and authors, countless articles, and is a frequent guest on prime time national and international television programs.

Mr. Levick is a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.

Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference; 365 Marketing Meditations; and Lessons for Absent Children.
Trident DMG | Davis Goldberg & Galper PLLC
Lanny Davis, Co-founder & Partner
Lanny is a lawyer, crisis manager, consultant, author, and television commentator providing strategic counsel to clients under scrutiny on crisis management and legal issues by combining legal, media, and political strategies. He develops and manages communications programs around litigation and crises to protect brands and reputations. He is often called to serve as an on-camera spokesperson on behalf of an individual or corporation.






Richard S. Levick, Esq, Chairman & CEO, LEVICK

Under his leadership, LEVICK has set new standards in global communications and brand protection for corporations, countries, and major institutions. Mr. Levick is one of the communications industry’s most important spokespersons and thought leaders. A powerful advocate for the strategic initiatives that companies must pursue in today’s perilous environment, he regularly addresses corporate boards as well as industry and government leaders around the world, providing guidance on their most complex communications and reputation management challenges. He is featured in, and authors, countless articles, and is a frequent guest on prime time national and international television programs.

Mr. Levick is a much-sought after keynote and graduation speaker and is a columnist for the top business blogs including Forbes.
Mr. Levick has co-authored five books including, The Communicators: Leadership in the Age of Crisis; Stop the Presses; The Crisis and Litigation PR Desk Reference; 365 Marketing Meditations; and Lessons for Absent Children. He can be followed on Twitter @richardlevick
KayAnn P. Schoeneman, Senior Vice President, Practice Director of Public and Corporate Affairs at Ketchum

KayAnn Schoeneman is a veteran corporate communications professional with nearly 20 years of experience in public affairs, public policy, grassroots campaigns, market research and consumer advocacy. She currently serves as senior vice president and practice director of Ketchum’s public and corporate affairs team and is based in Washington D.C. Schoeneman creates innovative, data-driven campaigns for global clients including Fortune 100 companies, governments and leading trade associations.

Prior to Ketchum, Schoeneman spent more than a decade in the political and public policy arena with experience in global, federal, state and local public affairs. She served as public affairs director for a top grassroots firm and was director of research for a boutique state and local procurement firm.

She also served as vice president of communications for the Northern Virginia Chamber of Commerce, promoting the positive business climate and working with various stakeholders in the region. Schoeneman served as a campaign field analyst for the National Republican Congressional Committee’s $50M issue advocacy effort during the historic 2002 midterm election cycle, only the third time in the last 100 years that the president’s party gained House seats in a midterm election.

Schoeneman was an adjunct professor at The Johns Hopkins University for the Master of Arts in communication program. She is a graduate of The George Washington University with a degree in international affairs and political communications. She lives in Northern Virginia with her husband and son. She can be followed on Twitter @KSchoeneman

Lanny has lectured throughout the United States and Europe on various political issues and has authored several books, including “Scandal: How “Gotcha” Politics Is Destroying America,” and “Truth To Tell: Tell It Early, Tell It All, Tell It Yourself: Notes from My White House Education,” “Crisis Tales – Five Rules for Handling Scandal in Business, Politics and Life.” His most recent book is “The Unmaking of the President 2016.”

Lanny graduated from Yale Law School, where he won the prestigious Thurman Arnold Moot Court prize and served on the Yale Law Journal. A graduate of Yale College, he served as chairman of theYale Daily News. Lanny is admitted to practice in the District of Columbia and Connecticut and before the Supreme Court of the United States and the U.S. Court of Appeals for the District of Columbia Circuit.

He has been a regular television commentator and has been a political and legal analyst for MSNBC, CNN, CNBC, and network TV news programs, and has published numerous opinion and analysis pieces in the New York Times, the Wall Street Journal, the Washington Post, and other national publications. His “Purple Nation” column appears regularly in The Hill, The Huffington Post, FoxNews.com, The Daily Caller, and Newsmax. He can be followed on Twitter @LannyDavis.
The Stevens Group
Art Stevens, Managing Partner
Art Stevens literally knows the PR industry at every level and in every aspect, from the inside out and from foundation to pinnacle. Art knows what makes a PR business successful, profitable and valuable. A prolific writer as well as a dynamic executive, Art is subtle, observant and quietly creative, yet not opposed to a good measure of “brandstanding” when appropriate.

He has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Art is a former owner and CEO of LobsenzStevens, a Top-20 independent PR agency, which Publicis Groupe acquired.
25

Oct

2018

1:00 - 2:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

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