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Marketing

Webinar:
How Social Media is Changing Financial Services

THIS WEBINAR WAS RECORDED ON THE

November 10, 2016

DURATION

60 min

webinar description

Social media is changing how and where financial institutions interact with their customers while having a massive impact on business goals. We invited industry leaders to discuss how you can leverage the power of social media to make an impact on your business and stay compliant at the same time.

Reasons to attend the webinar:
  • The ways social can benefit advisors, marketers, and sales professionals in the financial services industry

  • How social can be used to improve customer experiences and protect your brand while remaining compliant at the same time

  • What social media strategies are working for leaders in the industry

Speakers:
Canaccord Genuity Wealth Management
Alley Adams
Alley heads up Digital Strategy across Canada for Canaccord Genuity Wealth Management. She is responsible for helping investment advisors engage on social media, growing the company’s digital footprint and looking at new technologies to enhance client relationships. Having worked for the TSX in capital markets consulting for high-growth tech companies, Alley is a big believer that legacy industries cannot afford to miss the boat when it comes to technology and especially, social media.
Hootsuite
Jeff Schaeffler
For over a decade, Jeff has helped companies find a better way to connect with their consumers.
As Director of Audience Product Marketing, Jeff is responsible for understanding the diverse nature of our global audience and how Hootsuite products can help address the problems they are trying to solve.
Jeff understands the complexities of marketing in the age of digital transformation, having worked with some of the world’s leading brands such as Coca Cola, EA, GAP, McDonald’s, MTV and SAP. His work has won awards and generated industry press by demonstrating the impact of marketing on business results.
Organizer: Webinara

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