November 16, 2016 @ 1:00 pm - 2:00 pm
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Dynamic Signal - Dave Hawley
Humana - Jason Spencer
Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Jason Spencer, Social Media Community Manager at Humana, joins us for the Dynamic Signal monthly webinar November 16th at 10am PT.
Why attend this webinar:
1. How to build trust with consumers and create conversations with them
2. How to work within FTC regulations to ensure compliance
3. How to mitigate any risks employees may encounter while using social media
4. The impressive results Humana has produced in the year since launching their program
More information about the speakers:
Dynamic Signal - Dave Hawley - VP of Marketing - Twitter @DaveHawley33
Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.
Humana - Jason Spencer - Social Media Community Manager - Twitter @jasonwspencer