Webinar: How Humana Mobilized Employees to Promote a Healthier Lifestyle webinar
When

November 16, 2016 @ 1:00 pm - 2:00 pm America/New_York
( Show in my time zone )

Organizer

CommPRO.biz - Fay Shapiro - Twitter

Host

Dynamic Signal - Dave Hawley

Speaker

Humana - Jason Spencer

Attendance Fee
Free

Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.

They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.

Jason Spencer, Social Media Community Manager at Humana, joins us for the Dynamic Signal monthly webinar November 16th at 10am PT.

Why attend this webinar:

1. How to build trust with consumers and create conversations with them

2. How to work within FTC regulations to ensure compliance

3. How to mitigate any risks employees may encounter while using social media

4. The impressive results Humana has produced in the year since launching their program

More information about the speakers:

Dynamic Signal - Dave Hawley - VP of Marketing - Twitter

Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.

Humana - Jason Spencer - Social Media Community Manager - Twitter

Mobile ready
Recording available

Information about the Organizer:

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

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