Humana wanted to get the attention of their consumers and promote their brand goal in a more effective way. They strive for people to be healthier and to live a lifestyle focused on well-being. By empowering Humana employees to share stories, they have built more trust with consumers and opened up conversations on these topics.
They were able to do so while working within a regulated industry and meeting all federal requirements. By focusing on content which is centered on health and well-being and industry-related stories, they have empowered employees to establish themselves as influencers and thought leaders within the healthcare industry.
Jason Spencer, Social Media Community Manager at Humana, joins us for the Dynamic Signal monthly webinar November 16th at 10am PT.
How to build trust with consumers and create conversations with them
How to work within FTC regulations to ensure compliance
How to mitigate any risks employees may encounter while using social media
The impressive results Humana has produced in the year since launching their program
Dave Hawley, VP of Marketing at Dynamic Signal
Dave is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. Dave started his career consulting Fortune 50 and startup organizations with the Yankee Group.
Jason Spencer, Social Media Community Manager at Humana