November 16, 2016 @ 2:00 pm - 3:00 pm
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AccorHotels - Arnaud de Broves
Topgolf - Morgan Wallace
Join AccorHotels and Topgolf to learn how they increased brand awareness and social reach by leaps and bounds through empowering their greatest brand advocates—their employees—to spread their message. This webinar explores how you can harness the power of employee advocacy and even measure its impact. Find out how to equip your employees with the social technology and content they need to amplify messages across local brand channels and their own personal social profiles
Why attend this webinar:
1. The best technology and strategies to use when launching an employee advocacy program
2. How to equip your employees with the social technology and content they need to amplify messages
3. How to get employees to enthusiastically adopt the program and how to measure success
More information about the speakers:
AccorHotels - Arnaud de Broves - Social Media Strategy Manager
Social Media Strategy Manager at AccorHotels for 2 years and a half. Joined AccorHotels in 2011 as web project manager, after spending 2 years at CLM BBDO, advertising agency, on several digital accounts (Mars Group, Aviva, Emirates).
Topgolf - Morgan Wallace - Senior Communications Specialist
Morgan Wallace is the Senior Communications Specialist at Topgolf. In her role, she assists the corporate communications team with internal and external communications strategy and platforms, new venue openings, media relations, charitable giving, social media and guest relations to make Topgolf a household name worldwide.