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Webinar: How do you Control Rogue Marketing Spend?

From rebranding initiatives to booth swag, many marketing departments struggle to prove the return on their investments. With these data limitations, how can procurement leaders influence marketing spend decisions as trusted advisers rather than contentious blockers?

Join Denali, JAGGAER and Buyers Meeting Point for a webinar discussing how better processes and technology can be used to make more informed decisions for the business.

A live Q&A will follow the discussion.
Can’t attend live?
Register anyway and we will send you a recording after the event.
Why attend?
  • What commonly overlooked data procurement leaders should be leveraging in marketing spend analysis

  • How to incentivize marketing to leverage procurement’s help

  • Tips for amicable negotiations with marketing

  • Technology that supports improved insight and accountability

Speakers
speaker
Zia Zahiri, Chief Technology Officer at Jaggaer
speaker
Betsy Pancik, VP Sales and Solutions at Denali - A WNS Company

WEBINAR HAS ENDED

Organizer:

Kelly Barner owns, manages, and edits Buyers Meeting Point. She has a unique perspective on procurement from the numerous roles she has held during her 15 years in procurement. Kelly worked for Ahold USA (parent company of grocery chains Stop & Shop, Hannaford, Giant Landover, and more) on their not ...
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