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Webinar: Getting to Grips with AEO – EP.2

Voice Search is changing the game

THIS WEBINAR WAS RECORDED ON THE

September 11, 2018

Duration

60 min

“50% of all searches will be voice searches by 2020” (Comscore) is widely cited. Although that particular statistic is misleading both because of how voice search is defined, and because this study dates from 2016, voice is a phenomenon that the industry needs to address. It is already part of the search landscape, is increasingly ubiquitous (phones, laptops, desktops, watches, smart speakers, smart screens, in-car) and is set to dominate sooner or later. Voice is already creating a dramatic shift in the search industry - it is drastically changing the way people interact with Google / Bing / Amazon / Apple, the manner these services deliver results and the approach we digital marketers need to approach our optimization efforts.

Much like mobile overtook desktop, voice is set to dominate. How does this affect SEO (AEO)? What timeline are we looking at? What are the challenges? Where are the opportunities?
Why attend?
  • 2nd out of 15 episodes

  • 45 world famous experts

  • Live Public Questions

Who should attend?
SEO, Digital marketers
Speakers
speaker
Jason Barnard, Author, consultant and speaker at Kalicube.pro
Almost 2 decades of experience, Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world. He is currently a consultant, speaker, and author on all things Digital Marketing, specializing in the world of Answer Engines. Since 2014, Jason has been studying the Knowledge Graph and how Google learns and understands the world. He is currently working with Kalicube.pro measuring Brand Authority.
speaker
Eric Enge, CEO at Stone Temple Consulting
Eric Enge is the CEO of Stone Temple Consulting, a 65+ person digital marketing firm with headquarters in Massachusetts. He was named the US Search Awards Search Personality of the Year, and the 2016 Landys Search Marketer of the year, and he writes about content marketing, SEO and social media. Eric publishes regular columns on Search Engine Land, Moz and the Stone Temple blog. He is also lead co-author of "The Art of SEO" along with Stephan Spencer, Rand Fishkin and Jessie Stricchiola.
speaker
Dawn Anderson, Director at Move It Marketing
Dawn is Director of Move It Marketing, Web Strategist and Online Marketing Adviser, with over 20 years experience in business marketing and nearly 10 years experience in SEO. Specialising in technical SEO, crawl optimisation, architectural and database developer-driven SEO.
speaker
Juliana Turnbull, organiser at Search London
Jo Juliana Turnbull is a Freelance Online Marketing Consultant, specialising in SEO & Analytics , Social and Strategy. She is the organiser of Search London, a networking event in Central London bringing those from PPC, SEO and Social Media all under one roof every 6 - 8 weeks. SEO JO is also an editor for State of Digital and Advisor for the annual Search Elite Conferences.
Jo Juliana Turnbull est une consultante en marketing en ligne, spécialisée dans le SEO & Analytics, Social et la Stratégie. Elle est l'organisatrice de Search London, un événement de réseautage avec plus de 2000 membres qui rassemble tous ceux du PPC, du SEO et de Social Media toutes les 6 à 8 semaines à Londres. SEO JO est aussi éditeur pour State of Digital et Conseiller pour Search Elite.

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Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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