This talk will dive into the deep darkness of Google Analytics, particularly looking at the few kinks and quirks that may just be giving you the wrong numbers or worse, insights, when it comes to working out how well your marketing and website is doing.
Learn how GA defines users and sessions, and what impact that has on reports, in particular to conversion and segmented data
Get more bang for your buck, tips and tricks on how to fully utilize the features available in GA to make reporting easier
Learn how to use UX techniques to build better dashboards for your stakeholders
A nice guy, entrepreneur and search marketing addict. Aiden has worked with numerous Fortune 500s and startups in shaping and delivering their digital and advertising strategies. He's more than a little bit obsessed with the technology sector, and even more so with the future of education and communicating ideas, having trained over 65,000 marketers to date, from over 75 countries. He's a big believer in the black t-shirt, and he'll never wear a suit.