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Webinar: GA 2.2 Please sir, can I have some more?

How to create reports that keep that budget flowing.

We all know that we should be data-driven, heck, it shouldn’t just be another buzzword though! But, when you are looking into hades full of numbers, it’s pretty difficult to figure out how you turn these data points into insights for your company’s growth. Really hard.

This talk will dive into the deep darkness of Google Analytics, particularly looking at the few kinks and quirks that may just be giving you the wrong numbers or worse, insights, when it comes to working out how well your marketing and website is doing.
Why attend?
  • Learn how GA defines users and sessions, and what impact that has on reports, in particular to conversion and segmented data

  • Get more bang for your buck, tips and tricks on how to fully utilize the features available in GA to make reporting easier

  • Learn how to use UX techniques to build better dashboards for your stakeholders

Speakers
speaker
Aiden Carroll, Co-founder at The Coloring In Department
Co-founder Digital | Marketing Trainer at The Coloring In Department
A nice guy, entrepreneur and search marketing addict. Aiden has worked with numerous Fortune 500s and startups in shaping and delivering their digital and advertising strategies. He's more than a little bit obsessed with the technology sector, and even more so with the future of education and communicating ideas, having trained over 65,000 marketers to date, from over 75 countries. He's a big believer in the black t-shirt, and he'll never wear a suit.
speaker
Jill Quick, Co Founder at The Colouring in Department
Jill Quick is a Data Driven Digital Marketing Trainer and co-founder of The Coloring in Department. She is a candid and experienced marketer who loves to teach you not just how to "get" digital marketing in theory, but how to actually DO it. Her love of analytics comes from her belief that measurement builds respect and accountability, with data points, you have more than just an opinion.

WEBINAR HAS ENDED

Organizer:

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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