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Marketing

Webinar: Finding Agencies in a Diverse & Digital World

Agency, Search & Research Experts Will Discuss the Keys to Hiring Success

webinar description

How do most companies find agencies? Frequently, they ask their peers for recommendations. But is this the best way to find agencies in a diverse and digital world?

Our expert panel will highlight ways to improve the odds of finding agencies with diverse capabilities and ownership that match needs by moving beyond traditional word-of-mouth agency recommendations and peer networks as a primary tool to find communications partners.

Drawing upon research and decades of experience on the corporate and agency side of the business, the panel will detail the benefits of implementing a disciplined approach to search as well as well-managed engagement, interview and reference processes to ensure a good client-agency fit both in terms of capabilities and people.

Our panelists will share ways in which agency search technology, combined with a communications-focused RFP and competitive review process, can help companies generate better search outcomes and result in more productive, longer-term agency relationships.

Reasons to attend the webinar:
  • Industry experts will share their insight about finding agencies with diverse capabilities and ownership.

  • The panel will take a deep dive into agency search methodology.

  • Have your questions ready for this panel of communications industry leaders.

Speakers:
CommunicationsMatchâ„¢
Simon Erskine Locke, Founder & CEO
Locke developed and launched CommunicationsMatch™, an agency search and engagement platform with 5,000 listed firms and professionals in 12 countries, to connect companies with agencies that match their needs. He previously founded communications agencies and startups. He previously headed U.S. Businesses Communications at Prudential Financial, was Head of Corporate Communications for Morgan Stanley Japan and Asia Pacific Communications at Deutsche Bank.
Researchscape
Tony Cheevers, Head of Business Development
Tony Cheevers is the vice president of business development for Researchscape, a leading provider of communications-focused research solutions. Tony has extensive experience developing custom-research service solutions to meet organizations’ needs for quantitative and qualitative information. Prior to Researchscape, he served in executive sales and marketing positions at Focus Vision, U.S. Postal Service, Schlumberger, KLM Royal Dutch Airways and Virgin.
National Black Public Relations Society
Neil Foote, President
Foote is a veteran journalist and media executive. He also teaches digital and social media for journalists, media management and business journalism at the University of North Texas’ Frank W. & Sue Mayborn School of Journalism and runs Foote Communications, a media consulting firm. The native of Brooklyn, NY is also founder of PoliticsInColor.com.
RFP Associates
Robert Udowitz, Principal
Over the course of his career in public relations and public affairs Robert Udowitz has worked at agencies, corporations, and trade associations. Robert and his business partner Steve Drake founded RFP Associates in 2010 after observing the agency selection process from “both sides of the aisle” and recognizing the need to both streamline the search process and improve the methodology by which agencies are chosen and communications campaigns are executed.
12

Sep

2017

2:00 - 3:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

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