With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, the organisation and optimisation of digital KPIs is gaining more importance. Only by associating actions and campaigns with insights and KPIs in the marketing funnel can marketers prove their ROI. Featuring guest speaker, Avtar Ram Singh, Head of Strategy at FALCON Agency, join our discussion on:
+Defining your KPIs in the marketing funnel
+How to establish a measurement framework in your digital initiatives
+4 essential rules for benchmarking and evolving the most relevant KPIs
Learn to define your KPIs in the marketing funnel.
Learn how to to establish a measurement framework in your digital initiatives.
Pick up the 4 essential rules for benchmarking and evolving the most relevant KPIs.
Registration is free!
Melissa Chue, Content Specialist at Digimind
Digital advocate, content creator and social media listener at the world's leading CI and SMM technology provider.
Avtar Ram Singh, Head of Strategy at FALCON Agency
With work experience from an array of fields including digital and social media marketing, performance marketing, research, strategy, content development, search engine optimization and website design and development, Avtar has been exposed to a variety of business types and ideologies in a number of culturally contrasting environments.
Currently at FALCON Agency, Avtar is in charge of building the agency's consulting arm while driving social and content strategies.