Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Establish Digital Marketing KPIs for your ROI

webinar description

With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, the organisation and optimisation of digital KPIs is gaining more importance. Only by associating actions and campaigns with insights and KPIs in the marketing funnel can marketers prove their ROI. Featuring guest speaker, Avtar Ram Singh, Head of Strategy at FALCON Agency, join our discussion on:

+Defining your KPIs in the marketing funnel
+How to establish a measurement framework in your digital initiatives
+4 essential rules for benchmarking and evolving the most relevant KPIs

Reasons to attend the webinar
  • Learn to define your KPIs in the marketing funnel.

  • Learn how to to establish a measurement framework in your digital initiatives.

  • Pick up the 4 essential rules for benchmarking and evolving the most relevant KPIs.

  • Registration is free!

Speakers:
Digimind
Melissa Chue, Content Specialist
Digital advocate, content creator and social media listener at the world's leading CI and SMM technology provider.
FALCON Agency
Avtar Ram Singh, Head of Strategy
With work experience from an array of fields including digital and social media marketing, performance marketing, research, strategy, content development, search engine optimization and website design and development, Avtar has been exposed to a variety of business types and ideologies in a number of culturally contrasting environments.

Currently at FALCON Agency, Avtar is in charge of building the agency's consulting arm while driving social and content strategies.
25

Oct

2017

2:00 - 2:30 PM
(GMT +8)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Digimind

Digimind is the leading social media monitoring and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. ... Read More

Other webinars you may like
FREE
Feb 21, 12.00 PM (GMT -05:00)
The State Of Email In 2019
Learn about the trends and innovations that have the potential to turn the email industry upside down—and get practical advice on how to make the most of email in 2019. The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join our panel
Litmus
Speaker - Alice Li
More info
FREE
Feb 26, 12.00 PM (GMT -05:00)
The Plan. The Pitch. The Project.
Let’s sit down with a man who understands influence. Marcus Sheridan was influential before influencer marketing was a thing. From small blogs to big stages, Marcus built his brand through PR and content, delivered with rare passion and a collaborative mindset. While we have him, ask him anything.
Orbit Media
Speaker - Andy Crestodina
More info
FREE
Feb 27, 12.00 PM (GMT -05:00)
Marketing Scoop Episode 2.20
Marketing Scoop Episode 2.20 is an ‘Advertising’ themed episode – specifically focusing on “Why advertise on Quora?” Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other
AVADO
Speaker - David Bain
More info
Other webinars you may like
FREE
Feb 21, 12.00 PM (GMT -05:00)
The State Of Email In 2019
Learn about the trends and innovations that have the potential to turn the email industry upside down—and get practical advice on how to make the most of email in 2019. The email industry is constantly changing, and keeping up with what’s new can feel like an impossible task. Join our panel
Litmus
Speaker - Alice Li
More info
FREE
Feb 26, 12.00 PM (GMT -05:00)
The Plan. The Pitch. The Project.
Let’s sit down with a man who understands influence. Marcus Sheridan was influential before influencer marketing was a thing. From small blogs to big stages, Marcus built his brand through PR and content, delivered with rare passion and a collaborative mindset. While we have him, ask him anything.
Orbit Media
Speaker - Andy Crestodina
More info
FREE
Feb 27, 12.00 PM (GMT -05:00)
Marketing Scoop Episode 2.20
Marketing Scoop Episode 2.20 is an ‘Advertising’ themed episode – specifically focusing on “Why advertise on Quora?” Have you been happily advertising using Google Ads or Facebook over the past couple of years, thinking that it’s not necessary to consider other
AVADO
Speaker - David Bain
More info
Other webinars you may like
FREE
Duration: 30 Min
Why you should be using a webinar producer
Many of you have discovered how time-consuming and frustrating it can be to run a webinar. Many of you are very experienced in the field of webinar production and some of you think you should be conducting more webinars. Maybe you’re not part of a webinar team, you are the webinar team. Sometimes
Webinara
Speaker - Dave Clark
More info
FREE
Duration: 60 Min
How to link procurement processes to business value
According to The Hackett Group, 84% of procurement organizations strongly believe that digitalization of procurement processes will dramatically change the way their services are offered within the next few years. However, based on CPO Rising research, only 29% of procurement leaders are focusing on
Rosslyn Data Technologies
Speaker - Lance Mercereau
More info
FREE
Duration: 60 Min
3-Part Framework for Procurement Talent Transformation
There is nothing new about the idea that procurement is standing on the verge of a talent catastrophe. As procurement professionals and managers, we lament the challenges of upskilling ourselves. There is no time. There is no budget. And what are we working towards, anyway? If procurement remains
Buyers Meeting Point
Speaker - Kelly Barner
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD