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Webinar: Email Marketing in 2017: Trends, Data and Best Practices

webinar description

With the holidays behind us, it’s time for organizations to start planning their email marketing programs for the new year. But before you set your 2017 plans in motion, evaluate 2016’s email strategies and bring the effective tactics into the new year, and toss the bad ones out like New Years' resolutions.

In this webinar, Return Path will see what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. This webinar will also look at how deliverability is changing in 2017, as well as new tactics for marketers to optimize their emails.

Reasons to attend the webinar:
  • Important strategic goals for a successful email marketing strategy

  • Barriers to a successful email marketing campaign

  • The most effective email personalization tactics

  • Which resources marketers use to execute their email strategy

  • How to avoid the spam folder

Speakers:
Return Path
Tom Sather, Sr. Director, Research
Tom Sather is the research director at Return Path where he leads the corporate marketing department including the research, content marketing, and public relations. As an email marketing expert, Tom has worked with top-tier brands to diagnose and solve strategic marketing issues as a consultant with Return Path.
Tom is a frequent speaker and writer on marketing trends and technology, where his research and commentary is widely cited across leading business media outlets including the Washington Post, Wall Street Journal, AP, and Ad Age.
11

Jan

2017

12:00 - 1:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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