Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Developing Email as the Cornerstone of the Customer Journey

with Guest, Forrester’s Shar VanBoskirk

THIS WEBINAR WAS RECORDED ON THE

September 12, 2018

Duration

60 min

WATCH WEBINAR
webinar description

Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world.

This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays in the entire customer lifecycle, looking well beyond promotional blasts. You’ll also have a chance to ask Shar and Matt for their best advice on how to evolve your email programs so you can create and change content faster, fueling innovation in what, for many, has become a stagnant channel.

Reasons to attend the webinar
  • Learn how email is an opportunity to create product and brand experiences that generate repeat business, inspire loyalty, and drive revenue

  • See how GDPR compliance is impacting top-of-funnel email marketing and surfacing the importance of transactional and triggered email in driving growth

  • Hear why CMOs need to prioritize existing customers by championing innovation in post-purchase and post-signup email programs

  • Find out how facilitating collaboration between the cross-functional teams responsible for transactional and triggered email can fuel that very innovation

Who should attend

Marketers and digital messaging teams who need a kick in the butt when it comes to creating transactional email experiences to maximize relationships with existing customers (and the $ that will result).

Speakers:
Dyspatch by Sendwithus
Matt Harris, CEO & Co-founder
Matt Harris is co-founder and CEO of Sendwithus. He has extensive email and product expertise, acquired working with Fortune 500 clients and contracting for Government and private software companies.
Forrester
Shar VanBoskirk, VP, Principal Analyst
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers.
Organizer: Dyspatch

Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email ... Read More

Other webinars you may like
FREE
Aug 21, 10.00 AM (GMT -07:00)
Transform Your Approach To Customer Experience
Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT. Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners
Aragon Research
Speaker - Betsy Burton
More info
FREE
Sep 26, 1.00 PM (GMT -04:00)
How Procurement Can Win the Hearts and Minds of Marketers
The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationshipbetween procurement and marketing – where one exists at
Real Sourcing Network
Speaker - Sandy Kane
More info
FREE
Mar 27, 2.00 PM (GMT +00:00)
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD