Want to find out how to drive organic and paid traffic and how to convert visitors into customers? Refine your e-commerce marketing strategy with insights from seasoned experts!

Andrey Lipattsev is the Partner Development Manager at Google. Kevin Jones is the SEO and Content Marketing Manager at BigCommerce, a top-ranking enterprise e-commerce platform. Elizabeth Marsten is Senior Director of e-Commerce Growth Services at CommerceHub. This session will cover different aspects of digital marketing for e-commerce:

Andrey will share his practical advice on improving your company’s sign-up, sign-in and payments. He will talk about key factors that influence conversions, how to uncomplicate the checkout process, how to make sign-in easy and secure and more.
Kevin will discuss strategies for ranking in the top positions in Google search using SEO techniques. Special emphasis will be placed on mobile SEO strategy and the best practices to help your mobile website beat your competitors in search results.
Elizabeth will discuss the latest insights into e-commerce paid search, focusing on the emergence of advertising in marketplaces and Google’s new Shopping Actions and what it means for product data, budgets and even internal team workflows – both agency and in-house.
The session will be hosted by Aiden Carroll, the co-founder of The ColoringIn Department, who has moderated more than 750 webinars already.

Don’t miss the chance to make your online business more profitable by applying the tips you will get from our experts.

Speakers:

The Coloring In Department

Aiden Carroll, Co-founder

Co-founder Digital | Marketing Trainer at The Coloring In Department
A nice guy, entrepreneur and search marketing addict. Aiden has worked with numerous Fortune 500s and startups in shaping and delivering their digital and advertising strategies. He's more than a little bit obsessed with the technology sector, and even more so with the future of education and communicating ideas, having trained over 65,000 marketers to date, from over 75 countries. He's a big believer in the black t-shirt, and he'll never wear a suit.

Google

Andrey Lipattsev, Partner Development Manager, Search and Integrations

Making the web better by bringing users the best of technology with the best of partners.

BigCommerce

Kevin Jones, SEO Manager

Kevin Jones is the SEO Manager for BigCommerce. He also dabbles in freestyle rapping.

CommerceHub

Elizabeth Marsten, Senior Director of e-Commerce

Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.