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webinara overview
Marketing

Webinar: Developing Email as the Cornerstone of the Customer Journey

with Guest, Forrester’s Shar VanBoskirk

THIS WEBINAR WAS RECORDED ON THE

September 12, 2018

DURATION

50 min

webinar description

Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world.

This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays in the entire customer lifecycle, looking well beyond promotional blasts. You’ll also have a chance to ask Shar and Matt for their best advice on how to evolve your email programs so you can create and change content faster, fueling innovation in what, for many, has become a stagnant channel.

Reasons to attend the webinar:
  • Learn how email is an opportunity to create product and brand experiences that generate repeat business, inspire loyalty, and drive revenue

  • See how GDPR compliance is impacting top-of-funnel email marketing and surfacing the importance of transactional and triggered email in driving growth

  • Hear why CMOs need to prioritize existing customers by championing innovation in post-purchase and post-signup email programs

  • Find out how facilitating collaboration between the cross-functional teams responsible for transactional and triggered email can fuel that very innovation

Who should attend:

Marketers and digital messaging teams who need a kick in the butt when it comes to creating transactional email experiences to maximize relationships with existing customers (and the $ that will result).

Speakers:
Dyspatch by Sendwithus
Matt Harris, CEO & Co-founder
Matt Harris is co-founder and CEO of Sendwithus. He has extensive email and product expertise, acquired working with Fortune 500 clients and contracting for Government and private software companies.
Forrester
Shar VanBoskirk, VP, Principal Analyst
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers.

Dyspatch is an email production platform that helps Enterprise organizations create and change transactional and triggered emails faster, by centralizing template creation, approval, and publishing processes. The powerful API, visual editor, and built-in device testing allow for cutting-edge email s ...
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