Webinar: Demystifying AdWords Functionality, Lift Your ROI

The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.

This webinar uses clear, practical examples to demystify wider AdWords functionality that can massively amplify your ROI – whatever your industry and whatever your budget.

In this webinar you’ll learn practical and profitable approaches for:

Ad targeting: How to apply what you know about your ideal customers to sophisticated ad targeting strategies for different geographical locations and devices
Ad design: Ad Extension best practice – how to make sure your ads give potential customers all the information they need to make a decision to click and buy
Ad scheduling and bidding: How to modify the ads you show and how much you bid per click based on time of day and customer demographics

Speakers:

SEMrush

Anton Shulke, Head of Video Content

Blueclaw

Gwilym Thomas, paid search specialist

Heading up the PPC function at Blueclaw, Gwilym Thomas is a paid search specialist with over a decade of experience in maximising ROI from integrated campaigns.
He's led PPC strategy at a range of award-winning agencies for some of the biggest global companies as well as challenger brands with the tightest of budgets to achieve new levels of profitable results.