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Marketing

Webinar: Demystifying AdWords Functionality, Lift Your ROI

Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.

THIS WEBINAR WAS RECORDED ON THE

April 04, 2017

DURATION

60 min

webinar description

The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.

This webinar uses clear, practical examples to demystify wider AdWords functionality that can massively amplify your ROI – whatever your industry and whatever your budget.

In this webinar you’ll learn practical and profitable approaches for:

Ad targeting: How to apply what you know about your ideal customers to sophisticated ad targeting strategies for different geographical locations and devices
Ad design: Ad Extension best practice – how to make sure your ads give potential customers all the information they need to make a decision to click and buy
Ad scheduling and bidding: How to modify the ads you show and how much you bid per click based on time of day and customer demographics

Reasons to attend the webinar:
  • You learn: Ad design

  • Ad targeting

  • Ad scheduling and bidding

Speakers:
SEMrush
Anton Shulke, Head of Video Content
Blueclaw
Gwilym Thomas, paid search specialist
Heading up the PPC function at Blueclaw, Gwilym Thomas is a paid search specialist with over a decade of experience in maximising ROI from integrated campaigns.
He's led PPC strategy at a range of award-winning agencies for some of the biggest global companies as well as challenger brands with the tightest of budgets to achieve new levels of profitable results.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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