Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Demystifying AdWords Functionality, Lift Your ROI

Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.

THIS WEBINAR WAS RECORDED ON THE

April 04, 2017

Duration

60 min

WATCH WEBINAR
webinar description

The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.

This webinar uses clear, practical examples to demystify wider AdWords functionality that can massively amplify your ROI – whatever your industry and whatever your budget.

In this webinar you’ll learn practical and profitable approaches for:

Ad targeting: How to apply what you know about your ideal customers to sophisticated ad targeting strategies for different geographical locations and devices
Ad design: Ad Extension best practice – how to make sure your ads give potential customers all the information they need to make a decision to click and buy
Ad scheduling and bidding: How to modify the ads you show and how much you bid per click based on time of day and customer demographics

Reasons to attend the webinar
  • You learn: Ad design

  • Ad targeting

  • Ad scheduling and bidding

Speakers:
SEMrush
Anton Shulke, Head of Video Content
Blueclaw
Gwilym Thomas, paid search specialist
Heading up the PPC function at Blueclaw, Gwilym Thomas is a paid search specialist with over a decade of experience in maximising ROI from integrated campaigns.
He's led PPC strategy at a range of award-winning agencies for some of the biggest global companies as well as challenger brands with the tightest of budgets to achieve new levels of profitable results.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

Other webinars you may like
FREE
Jun 18, 8.00 AM (GMT -04:00)
Pricing 2020
With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy. Leveraging AI within pricing enables businesses to effectively respond to changing market conditions and provides
PROS
Speaker - Geoff Webb
More info
FREE
Jun 20, 11.00 AM (GMT -04:00)
How hoteliers can succeed with the Google Ads Migration
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner,
Koddi
Speaker - Brian Batts
More info
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
Other webinars you may like
FREE
Jun 18, 8.00 AM (GMT -04:00)
Pricing 2020
With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy. Leveraging AI within pricing enables businesses to effectively respond to changing market conditions and provides
PROS
Speaker - Geoff Webb
More info
FREE
Jun 20, 11.00 AM (GMT -04:00)
How hoteliers can succeed with the Google Ads Migration
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a premier partner,
Koddi
Speaker - Brian Batts
More info
FREE
Jun 26, 12.00 PM (GMT -05:00)
Digital Payments Expansion & Market Consolidation Impacts
Consumer acceptance of digital payments is expanding new commerce channels for click and collect, e-commerce order for home delivery, in-app purchases, and digital commerce at the point of sale. Javelin Strategy and Research provides consumer research on the usage of digital payments, market forecasts,
W. Capra
Speaker - Jim DuBoyce
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD