A crisis – in its truest sense – can be a situation that comes out of the blue or a serious issue that escalates quickly. It can threaten long-term reputation and potentially the ability to operate. But a crisis can also be an opportunity – an opportunity to demonstrate leadership and transparency, an opportunity to act quickly, show empathy and influence debate online and offline.
Are you prepared to mitigate a crisis? Are you absolutely confident that in a worst-case scenario, you and your senior management team would be able to manage the situation efficiently and effectively with your reputation intact and perhaps even enhanced?
This session free webinar will be led by Dan Masser, Chair of Corporate Communications EMEA,and Gugs Sarna, Head of Pulse UK, and will provide insights and best practice for managing a crisis. The session will provide opportunities to diagnose your own organization’s capabilities and consider the steps required to strengthen your ability to prepare for and respond to a crisis.
Topics to be covered include:
-Factoring reputation into operational decision making
-Stakeholder listening and engagement
-Pre-empting and managing social media fall out
-Roles and responsibilities
Understand crisis communications and management
Learn to factor reputation into operational decision making
Pre-empting and managing social media fall out