A crisis – in its truest sense – can be a situation that comes out of the blue or a serious issue that escalates quickly. It can threaten long-term reputation and potentially the ability to operate. But a crisis can also be an opportunity – an opportunity to demonstrate leadership and transparency, an opportunity to act quickly, show empathy and influence debate online and offline.
Are you prepared to mitigate a crisis? Are you absolutely confident that in a worst-case scenario, you and your senior management team would be able to manage the situation efficiently and effectively with your reputation intact and perhaps even enhanced?
This session free webinar will be led by Dan Masser, Chair of Corporate Communications EMEA,and Gugs Sarna, Head of Pulse UK, and will provide insights and best practice for managing a crisis. The session will provide opportunities to diagnose your own organization’s capabilities and consider the steps required to strengthen your ability to prepare for and respond to a crisis.
Topics to be covered include:
-Factoring reputation into operational decision making
-Stakeholder listening and engagement
-Pre-empting and managing social media fall out
-Roles and responsibilities
Understand crisis communications and management
Learn to factor reputation into operational decision making
Pre-empting and managing social media fall out
Dan Masser, Chair of Corporate Communications, EMEA at LEWIS Global Communications
As a strategic communications and reputation management specialist, Dan helps organizations handle a range of challenges from corporate repositioning and stakeholder advocacy, to creative campaigning and issues and crisis management. Head of Corporate Communications. Dan's crisis experience includes undercover investigations, cyber-attacks, malicious tampering and litigation.
Gugs Sarna, Head of LEWIS Pulse UK at LEWIS Global Communications
Gugs brings over 12 years’ digital marketing experience to her role as the Head of LEWIS Pulse UK. She provides strategic counsel and digital recommendations for fully integrated campaigns. Her experience covers a wide breadth of digital services including; organic and paid social media, SEO and SEM, digital marketing initiatives around demand and lead generation, online influencer activities and crisis support.