Digital innovators—like Amazon and Uber and Tesla—are winning because in the digital economy, value is created differently. Digital relationships provide data that reaches farther into a customer’s world than into those of competitors. This data makes possible new relationships with customers and a new level of intimacy, allowing firms to personalize offerings. The digital economy is resulting in new types of value chains, partnerships, and ecosystems.
On February 22, Maxwell Wessel, coauthor of the HBR article “The Problem with Legacy Ecosystems,” will explain how incumbents are constrained by their established value chains and how industrial-era companies must change.
To hear how the digital economy is resulting in new types of value chains, partnerships, and ecosystems
To understand how incumbents are constrained by their established value chains and how industrial-era companies must change
To find out how creating and capturing value is changing and what to do about it
Max also lectures on innovation and strategy at the Stanford Graduate school of Business and writes for the Harvard Business Review, Techcrunch, and Business Insider. Max frequently collaborates with the Forum for Growth and Innovation, Clayton Christensen's think tank, where he served as a senior research fellow.
Kelly Barner owns, manages, and edits Buyers Meeting Point. She has a unique perspective on procurement from the numerous roles she has held during her 15 years in procurement. Kelly worked for Ahold USA (parent company of grocery chains Stop & Shop, Hannaford, Giant Landover, and more) on their not ...