Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Content Marketing: Purpose and Medium

Super League Series

THIS WEBINAR WAS RECORDED ON THE

June 21, 2017

Duration

60 min

WATCH WEBINAR
webinar description

Super League means extream high quality and recognition of the speakers. This is the second session of Ammon Johns&Co, the first was on Content Strategy, this one is about Puropse&Medium. What are you doing it for and how you going to delivery.

By Ammon's definition: the great webinar is one you choose to watch instead of going to a cinema. I am sure this one is must see, but the choice is yours.

Reasons to attend the webinar
  • Ammon, Jennifer, and Lyndon. Each of them is a content marketing powerhouse in their own right

  • From highbrow theories to practice

  • This guys love to answer audience questions

Speakers:
All Things Web
Ammon Johns, Web Marketing Director
Ammon Johns is currently the Web Marketing Director for All Things Web. He has been variously described by others as a veteran, pioneer, and expert in the field of SEO and search marketing. He has spent 20 years in all aspects of Internet marketing, working with several leading SEO agencies, helping to launch several of them to industry-leader status. Ammon is best known for innovation, pioneering many of the common strategies of today, and he continues to innovate strategies today.
The SEM Post
Jennifer Slegg, founder and editor
Jennifer Slegg is a longtime speaker and expert in search engine marketing. She is the founder and editor of The SEM Post. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland.
She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.
Cornwall SEO
Lyndon Antcliff, Head of strategy & training
Lyndon Antcliff specializes in content marketing strategy, training and consulting. He is the content marketing coach, and head of strategy & training for Cornwall SEO. His work has been seen in The Sunday Times, Time magazine, Wired, Fox News, and other publications. He has also had his work
linked to and mentioned in the BBC, Wall Street Journal, and Forbes; and he has spoken at conferences such as Searchlove, SMX, and Sascon.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

Other webinars you may like
FREE
May 22, 2.00 PM (GMT -04:00)
5 Easy Secrets of Fast Instagram Promotion
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right. Join
Combin
Speaker - Anna Semyanova
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
Jun 12, 11.00 AM (GMT -07:00)
Pulling the Trigger on Transactional Email
Triggered transactional emails have open rates 69% higher than regular marketing campaigns. That’s only the beginning — when you look at click-through rates, triggered transactional email campaigns are 164% higher. The reason for those impressive numbers is simple: triggered emails are
Dyspatch
Speaker - Matt Harris
More info
Other webinars you may like
FREE
May 22, 2.00 PM (GMT -04:00)
5 Easy Secrets of Fast Instagram Promotion
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right. Join
Combin
Speaker - Anna Semyanova
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
Jun 12, 11.00 AM (GMT -07:00)
Pulling the Trigger on Transactional Email
Triggered transactional emails have open rates 69% higher than regular marketing campaigns. That’s only the beginning — when you look at click-through rates, triggered transactional email campaigns are 164% higher. The reason for those impressive numbers is simple: triggered emails are
Dyspatch
Speaker - Matt Harris
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
Supply Chain Marketing: Learn from the Pros
Supply Chain Marketing can be a haze of buzzwords, with every company in a crowded space endlessly describing their ‘solution’ and ‘platform’ as the best fit. Throw in expensive Magic Quadrants and Forrester Waves and it can seem even more daunting to get your message out there.
Backbeat Marketing
Speaker - Will Haraway
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD