Menu
webinara overview
Marketing

Webinar: Content Marketing: How to Create a Strategy

Is your strategy working?

THIS WEBINAR WAS RECORDED ON THE

April 13, 2017

DURATION

60 min

webinar description

Digital Marketing veteran Ammon Johns taking Content Marketing Q&A with Jennifer Slegg and Lyndon Antcliff.
Ammon: I also believe that unless you are creating a regular journal, (like Jennifer Slegg in The SEMpost), then content schedules are often massively overrated and out of place. Failing to hit the audience in the right spot, at the right moment, because you were trying to follow a schedule, instead of focusing on perfecting the emotional hit, is absolutely the most common mistake I see in so many blogs, newsletters, etc. Three bad posts in a row can be an auto unsubscribe, whether an actual one, or a mental note to the effect.

Reasons to attend the webinar:
  • It's not about how, it's about what, why and who

  • Non-trivial but essential details about Content Marketing

  • Focus on "building a strategy", is always more useful than "10 ways to knock out a crafty one"

Speakers:
SEMrush
Patrick Whalen, webinar host
Webinar host for SEMrush, has done 100+ webinars
All Things Web
Ammon Johns, Web Marketing Director
According to Rand Fishkin: Ammon Johns is one of the brightest minds and most talented individuals in the field of search engine & Internet marketing. I can think of few people in the field from whom I've learned more or been more impressed by. If you have the rare opportunity to leverage Ammon's immense intellect and experience, say yes. It will rank among the best decisions you've made for your business.
The SEMpost
Jennifer Slegg, Founder
An extensively published author on many aspects of Google, search engine optimization & marketing, and social media marketing. She is the Founder & Editor of The SEM Post, a news site focusing on SEO, PCC, SEM, Social Media and everything else in between.
Jennifer has been working in the industry since 1999
Cornwall SEO
Lyndon Antcliff, Content marketing coach
Lyndon specializes in content marketing strategy, training and consulting.
He helps digital agencies and web marketers produce content that attracts, persuades and influences.
His work has been seen in, The Sunday Times, Time magazine, Wired, The News Quiz, Simon Mayo radio show, Sun newspaper, Fox News, etc.
He has spoken at conferences such as Searchlove, SMX, Sascon and many others.
His work has been linked to and mentioned in the BBC, Wall Street Journal, Forbes, etc.
Half of his time is spent on training staff to create content for websites, or content marketing.
He has a deep experience of content marketing, SEO and website usability, building content websites since 1998.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

Other webinars you may like
Free
Sep 26, 12.00 PM (GMT -04:00)
SEARCH MARKETING SCOOP with David Bain 18
Our favorite host David Bain, Stephan Spencer (SEO), the Founder at Science of SEO, David Szetela (PPC), Owner & CEO at FMB Media, what do they all have in common? They will all be at our newest episode of Search Marketing Scoop podcast, discussing all the latest search news - SEO, PPC, and Content
AVADO
Speaker - David Bain
More info
Free
Oct 2, 2.00 PM (GMT +01:00)
Semantic HTML5, Architecture and Accessibility
These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental toSEO / AEO. Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define
Kalicube.pro
Speaker - Jason Barnard
More info
Free
Oct 2, 12.00 PM (GMT -04:00)
How To Do Link Building
This is a long-running SEMrush series, this episode has no topic. Anything you wanted to know about Link Building, how to do it and gain in ranking not get punished. We have 4 highly rate experts, they are practicing SEO and linkbuilders. They are successful! Copy them if you can. Ask them anything
Link Fish Media
Speaker - Julie Joyce
More info
Other webinars you may like
Free
Sep 26, 12.00 PM (GMT -04:00)
SEARCH MARKETING SCOOP with David Bain 18
Our favorite host David Bain, Stephan Spencer (SEO), the Founder at Science of SEO, David Szetela (PPC), Owner & CEO at FMB Media, what do they all have in common? They will all be at our newest episode of Search Marketing Scoop podcast, discussing all the latest search news - SEO, PPC, and Content
AVADO
Speaker - David Bain
More info
Free
Oct 2, 2.00 PM (GMT +01:00)
Semantic HTML5, Architecture and Accessibility
These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental toSEO / AEO. Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define
Kalicube.pro
Speaker - Jason Barnard
More info
Free
Oct 2, 12.00 PM (GMT -04:00)
How To Do Link Building
This is a long-running SEMrush series, this episode has no topic. Anything you wanted to know about Link Building, how to do it and gain in ranking not get punished. We have 4 highly rate experts, they are practicing SEO and linkbuilders. They are successful! Copy them if you can. Ask them anything
Link Fish Media
Speaker - Julie Joyce
More info
Other webinars you may like
Free
Duration: 60 Min
SEARCH MARKETING SCOOP with David Bain 16
If you feel like you hear about search news all over the digital industry and really need to keep track of all the changes - we all actually do, - tune in to our Search Marketing Scoop podcast with David Bain. David invites the industry’s leading experts on SEO, PPC, and Content Marketing, to uncover
AVADO
Speaker - David Bain
More info
Free
Duration: 50 Min
Developing Email as the Cornerstone of the Customer Journey
Join Sendwithus CEO, Matt Harris, and guest, Shar VanBoskirk, VP and Principal Analyst at Forrester Research, in conversation about the state of email in today’s customer-obsessed, post-GDPR world. This must-see webinar is your chance to geek out with Matt and Shar over the key role email plays
Dyspatch by Sendwithus
Speaker - Matt Harris
More info
Free
Duration: 60 Min
Holiday Marketing – How to Get Your Social Media Ready For the Holidays
The holidays will be here before you know it. Now is the time to start thinking about how to integrate your holiday campaigns into your social media schedule. Hear from experts (Kendall Bird, Mike Allton, Stephanie Liu) on what they've found works best on social media during the holiday season and how
SEMrush
Speaker - Ashley Ward
More info
show all webinars
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

yes no
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD