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webinara overview
Marketing

Webinar:
Content Marketing: How to Create a Strategy

Is your strategy working?

THIS WEBINAR WAS RECORDED ON THE

April 13, 2017

DURATION

60 min

webinar description

Digital Marketing veteran Ammon Johns taking Content Marketing Q&A with Jennifer Slegg and Lyndon Antcliff.
Ammon: I also believe that unless you are creating a regular journal, (like Jennifer Slegg in The SEMpost), then content schedules are often massively overrated and out of place. Failing to hit the audience in the right spot, at the right moment, because you were trying to follow a schedule, instead of focusing on perfecting the emotional hit, is absolutely the most common mistake I see in so many blogs, newsletters, etc. Three bad posts in a row can be an auto unsubscribe, whether an actual one, or a mental note to the effect.

Reasons to attend the webinar:
  • It's not about how, it's about what, why and who

  • Non-trivial but essential details about Content Marketing

  • Focus on "building a strategy", is always more useful than "10 ways to knock out a crafty one"

Speakers:
SEMrush
Patrick Whalen
Webinar host for SEMrush, has done 100+ webinars
All Things Web
Ammon Johns
According to Rand Fishkin: Ammon Johns is one of the brightest minds and most talented individuals in the field of search engine & Internet marketing. I can think of few people in the field from whom I've learned more or been more impressed by. If you have the rare opportunity to leverage Ammon's immense intellect and experience, say yes. It will rank among the best decisions you've made for your business.
The SEMpost
Jennifer Slegg
An extensively published author on many aspects of Google, search engine optimization & marketing, and social media marketing. She is the Founder & Editor of The SEM Post, a news site focusing on SEO, PCC, SEM, Social Media and everything else in between.
Jennifer has been working in the industry since 1999
Cornwall SEO
Lyndon Antcliff
Lyndon specializes in content marketing strategy, training and consulting.
He helps digital agencies and web marketers produce content that attracts, persuades and influences.
His work has been seen in, The Sunday Times, Time magazine, Wired, The News Quiz, Simon Mayo radio show, Sun newspaper, Fox News, etc.
He has spoken at conferences such as Searchlove, SMX, Sascon and many others.
His work has been linked to and mentioned in the BBC, Wall Street Journal, Forbes, etc.
Half of his time is spent on training staff to create content for websites, or content marketing.
He has a deep experience of content marketing, SEO and website usability, building content websites since 1998.
Organizer: SEMrush

SEMrush is the leading competitive keyword and AdWords research tool on the market. Our software and tools can help users learn about their — and their competitors'​ — digital marketing campaigns.

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