Join us on October 26th as we explore the relationship between marketing and sales with sales veteran Jill Rowley. Jill will share with us her concept of "Content Is Currency" and demonstrate how a well-planned content plan can support your sales team in a way that positions them as the go-to experts when buyers are ready to make their purchase.
The types of content that are valuable to today's sales teams
Discover new ways to create content that is shareable
How to create valuable insights for sales to leverage
Nobody Tweets your datasheet
...and much more!
Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune magazine. His fourth book, Content Inc., was released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”.