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Sales

Webinar:
Content Is Currency: A Webinar for Modern-Day Marketers

webinar description

As a marketer, have you ever wondered what you can do to help sales sell more? We know that seems like a silly question, right? Of course you have. But, are you really doing it? Do you understand the kind of content your sales team needs, do you know how to curate content for sales, and do you curate content that is going to be shared? Are your sales people looking like experts because of the content you've provided to them?

Join us on October 26th as we explore the relationship between marketing and sales with sales veteran Jill Rowley. Jill will share with us her concept of "Content Is Currency" and demonstrate how a well-planned content plan can support your sales team in a way that positions them as the go-to experts when buyers are ready to make their purchase.

Reasons to attend the webinar:
  • The types of content that are valuable to today's sales teams

  • Discover new ways to create content that is shareable

  • How to create valuable insights for sales to leverage

  • Nobody Tweets your datasheet

  • ...and much more!

Speakers:
Social Selling
Jill Rowley
Jill Rowley is a social selling evangelist and start-up advisor. A sales professional trapped in a marketer’s body, she eats failure for breakfast so she can dine on success for dinner. During her 20+ year career, she spent six years in consulting, 13 years as a top-performing rep in software sales at Salesforce and Eloqua, a year designing and deploying a global social selling program at Oracle, and is now evangelizing social selling internationally while also advising numerous technology startups.
Content Marketing Institute
Joe Pulizzi
Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune magazine. His fourth book, Content Inc., was released in September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”.
26

Oct

2:00 - 3:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

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