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Webinar: Consumers are Hiring. Is your Innovation Ready?

Consumers don’t buy products, they hire them for a job. And when superconsumers "hire" products, they spend more than the average consumer - across all "jobs."

Superconsumers represent 10% of total consumers in a given category, but drive between 30% to 70% of sales and are usually willing to spend considerably more. As a gold mine of information and they might even know your product or solution better than you.

Using Job Theory, a strategy employed by the world’s fastest-growing and most well-respected companies, you can uncover these superconsumer's "jobs" and learn how to create a consistent innovation strategy that will unlock sustainable growth.
Why attend?
  • Find out about Job Theory

  • Learn about superconsumers

  • Increase your sales

Speakers
speaker
Taddy Hall, Innovation Expert at The Cambridge Group
Innovation expert, Jobs Theory pioneer and co-author of the recently released "Competing Against Luck"
speaker
Eddie Yoon, Growth strategist at The Cambridge Group
Growth strategist with a billion dollar track record for profitable growth. Expert on Superconsumers and category creation. Author of Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth (Coming December 2016)

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