Superconsumers represent 10% of total consumers in a given category, but drive between 30% to 70% of sales and are usually willing to spend considerably more. As a gold mine of information and they might even know your product or solution better than you.
Using Job Theory, a strategy employed by the world’s fastest-growing and most well-respected companies, you can uncover these superconsumer's "jobs" and learn how to create a consistent innovation strategy that will unlock sustainable growth.
Find out about Job Theory
Learn about superconsumers
Increase your sales