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Webinar: Clienteling in 2018: The Kate Spade Story

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Brick and mortar retailers have a great advantage over their online-only competitors: their store associates. Given the right information and mobile clienteling tools, associates can deliver more meaningful and personalized shopping experiences for customers. They can also reach out to customers with email, text and social apps after they leave the store to build relationships.

Why attend?
  • Learn how mobile clienteling solutions, when put in the hands of store associates, can empower them to elevate service, drive sales, and build relationships with their customers in a whole new way.

  • How store associates can proactively communicate with customers via text, email and new emerging social apps to create a more intimate experience.

  • How associates access customer profiles to better understand each store visitor and improve customer engagements.

Who should attend?
Experienced and aspiring fashion, apparel, beauty, and retail executives.
Speakers
Jackie Glick, Director Global Retail Operations Strategy at Kate Spade
Jackie Glick oversees Omni channel brokerage, architecture and evolution. She is responsible for spearheading the efforts in ensuring objectives are met in the most strategic way. Additionally, Jackie oversees the technological impact of innovation as related to the store line, external experience and ecommerce operations.
Saira Zia, Retail Excellence Consultant at Tulip Retail
Saira Zia has 15 years of retail experience focused on global luxury ecommerce, managing digital marketing, retail operations, buying, merchandising and content creation. She has a proven track record and passion, for driving business through innovative strategies and collaboration. Currently Saira is a Retail Excellence Consultant at Tulip working with global retailers to enhance their retail experience.

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