December 13, 2016 @ 2:00 pm - 3:00 pm
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Heinz Marketing - Matt Heinz
Content Marketing Institute - Robert Rose
IBM Marketing Cloud
The buying environment in B2B continues to increase in complexity, and with that a new charter for marketers to raise the level of discipline, sophistication and coordination of their sales and marketing efforts.
In this fast-paced presentation, you’ll hear new research and insights on the B2B customer journey that lead specifically to focus areas, directives and recommendations to increase the effectiveness of your efforts moving forward.
You’ll walk away with specific frameworks, templates and more to guide your content & behavior marketing strategies and tactics into 2017.
Why attend this webinar:
1. New research and insights on the B2B customer journey
2. Directives and recommendations
3. Specific frameworks, templates and more
More information about the speakers:
Heinz Marketing - Matt Heinz - President and Founder - Twitter @heinzmarketing
Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt and his wife Beth live in a 105-year-old historic farmhouse they recently renovated in Kirkland, Washington and share with their three young children, a dog and seven chickens.
Content Marketing Institute - Robert Rose - Chief Content Adviser - Twitter @Robert_Rose
As the Chief Content Adviser for the Content Marketing Institute, I lead the client advisory, education and technology practices for the organization. We’ve helped large organizations such as Dell, UPS, AT&T, Petco, Oracle and the Bill and Melinda Gates Foundation develop new plans for the content marketing efforts.
My book with Joe Pulizzi, Managing Content Marketing, is recognized as the “owner’s manual” for deploying a content marketing process. My second book Experiences: The Seventh Era of Marketing came out in March 2015.