In this fast-paced presentation, you’ll hear new research and insights on the B2B customer journey that lead specifically to focus areas, directives and recommendations to increase the effectiveness of your efforts moving forward.
You’ll walk away with specific frameworks, templates and more to guide your content & behavior marketing strategies and tactics into 2017.
New research and insights on the B2B customer journey
Directives and recommendations
Specific frameworks, templates and more
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Matt and his wife Beth live in a 105-year-old historic farmhouse they recently renovated in Kirkland, Washington and share with their three young children, a dog and seven chickens.
My book with Joe Pulizzi, Managing Content Marketing, is recognized as the “owner’s manual” for deploying a content marketing process. My second book Experiences: The Seventh Era of Marketing came out in March 2015.