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Personal Development

Webinar: Building Your Professional Persona

webinar description

Join Randy Hlavac, digital marketing strategy expert and Northwestern University professor, for a 1-hour webinar on how to build your professional persona. Learn about how communities work and how to quickly grow your professional business persona using free social analytics tools. Randy Hlavac teaches the Social Media Marketing Specialization.

Can't attend live? That's okay. The webinar will be recorded and registrants will be sent a link to the recording.

Reasons to attend the webinar
  • Learn about how communities work.

  • Learn how to quickly grow your professional business persona using free social analytics tools.

  • Ask your questions.

Speakers:
Northwestern University
Randy Hlavac, Professor
Randy Hlavac is an expert in digital marketing and how to use consumer and business big data to define, target, and develop high value markets. Randy teaches Digital, Social and Mobile Marketing Strategies in the Medill IMC program, Marketing Analytics in the McCormick Engineering Management program and Social Media and Content Curation in the School of Professional Studies at Northwestern University. Randy also works with The Garage and the Farley Entrepreneurial program to assist entrepreneurs to grow and position their brand using social and digital marketing. In addition to teaching, Randy is director of the OmniChannel Initiative – a joint venture with IBM to bring new business and marketing technologies into the college curriculum at Northwestern.

Randy is also the author of the book – Social IMC – Social Strategies with Bottom-Line ROI and will soon be publishing Prosper – Your Guide to Building Profitable Digital Marketing Programs. Randy is also a blogger on digital and social marketing technologies.
13

Mar

2019

11:00 - 11:30 AM
(GMT -7)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Webinara

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