As a result, PR Agency CEOs are scrambling to acquire emergent new media marketing agencies to add to their staff rosters the talented people with the skills and experience needed to use these new tools to help fulfill their clients’ strategic communications interests. In this first in a series of webcasts sponsored by The Stevens Group, Bob Feldman, Co-Founder & Partner, PulsePoint Group, will examine the client challenges PR agencies are facing and the ever increasing role Mergers & Acquisitions is playing in helping these CEOs build the NEXT GENERATION agency.
To get the latest news about M&A trends in the world of PR and digital marketing agencies.
A discussion of how clients are making demands on agencies to reach out to vast target audiences across the world using all the new tools now available to them to deliver their company’s brand messages..
To discuss how PR Agency CEOs are scrambling to acquire emergent new media marketing agencies to add to their staff rosters the talented people with the skills and experience needed to use these new tools to help fulfill their clients’ strategic communications interests..
Who should attend?PR agency management
Digital marketing agency management
Public relations professionals
He has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Art is a former owner and CEO of LobsenzStevens, a Top-20 independent PR agency, which Publicis Groupe acquired.
PulsePoint Group provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. Clients are generally among the Fortune 500 and from multiple industry sectors.
The firm specializes in C-suite consulting in three key areas:
Organizational Design & Change Management
Brand and Reputation Management
Digital and Marketing Transformation
Bob has advised such PulsePoint clients as Anthem, Bristol-Myers Squibb, Cox Enterprises, Chevron, Deloitte, DuPont, GE, General Mills, Hilton Worldwide, Johnson & Johnson, Novartis, Toyota, USAA, Visa and Wells Fargo.
Previously, Bob was with DreamWorks Animation SKG as the company’s first head of corporate communications and corporate marketing. The position was created as a result of the animation unit’s spin off and IPO in October 2004 from DreamWorks SKG.
Prior to DreamWorks, Bob lived in New York and was for eight years president and chief executive officer of the worldwide public relations firm GCI Group, an independent unit of Grey Advertising and WPP.
Before GCI, Bob held senior positions with Ketchum and Burson-Marsteller, two other large, well-respected public relations firms. While at Ketchum, Bob served on the Board of Directors of its parent company, Ketchum Communications, Inc., and participated in the decision to sell the marketing services firm to Omnicom.
Bob authors a monthly column in PR Week magazine focused on the management of the corporate communications function. He also teaches a graduate-level course in corporate reputation at USC’s Annenberg School, and serves on the Board of the school’s Public Relations Center. Additionally, Bob serves on the Board of Directors of the Arthur W. Page Society, the professional association for senior communications executives.