Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: Building THE NEXT GENERATION AGENCY Through Mergers and Acquisitions

webinar description

A college student sits in his dorm and dreams about the next wave of internet communications. It started with Microsoft and then climaxed with Facebook, Google, LinkedIn and Instagram among others. The impact of these new technologies has been enormous for agency CEOs. No longer would the traditional tried and true print and broadcast media rule the kingdom. And these changes are having a profound impact on PR agency CEOs whose clients are making demands on them to reach out to vast target audiences across the world using all the new tools now available to them to deliver their company’s brand messages.

As a result, PR Agency CEOs are scrambling to acquire emergent new media marketing agencies to add to their staff rosters the talented people with the skills and experience needed to use these new tools to help fulfill their clients’ strategic communications interests. In this first in a series of webcasts sponsored by The Stevens Group, Bob Feldman, Co-Founder & Partner, PulsePoint Group, will examine the client challenges PR agencies are facing and the ever increasing role Mergers & Acquisitions is playing in helping these CEOs build the NEXT GENERATION agency.

Reasons to attend the webinar
  • To get the latest news about M&A trends in the world of PR and digital marketing agencies.

  • A discussion of how clients are making demands on agencies to reach out to vast target audiences across the world using all the new tools now available to them to deliver their company’s brand messages..

  • To discuss how PR Agency CEOs are scrambling to acquire emergent new media marketing agencies to add to their staff rosters the talented people with the skills and experience needed to use these new tools to help fulfill their clients’ strategic communications interests..

Who should attend

PR agency management
Digital marketing agency management
Public relations professionals

Speakers:
The Stevens Group
Art Stevens, Managing Partner
Art Stevens literally knows the PR industry at every level and in every aspect, from the inside out and from foundation to pinnacle. Art knows what makes a PR business successful, profitable and valuable. A prolific writer as well as a dynamic executive, Art is subtle, observant and quietly creative, yet not opposed to a good measure of “brandstanding” when appropriate.

He has been valuing agencies, brokering mergers and acquisitions, and providing strategic advice for ten years. Art is a former owner and CEO of LobsenzStevens, a Top-20 independent PR agency, which Publicis Groupe acquired.
PulsePoint Group
Bob Feldman, Co-Founder & Partner
Bob Feldman is co-founder and partner of PulsePoint Group, a management and digital consulting firm with offices in Los Angeles and Austin. The firm was founded in 2008 and acquired in 2014 by ICF International (Nasdaq: ICFI).


PulsePoint Group provides insight, strategy development and strategic execution for communications and marketing management challenges, with a special focus on social and digital engagement. Clients are generally among the Fortune 500 and from multiple industry sectors.

The firm specializes in C-suite consulting in three key areas:

Organizational Design & Change Management
Brand and Reputation Management
Digital and Marketing Transformation

Bob has advised such PulsePoint clients as Anthem, Bristol-Myers Squibb, Cox Enterprises, Chevron, Deloitte, DuPont, GE, General Mills, Hilton Worldwide, Johnson & Johnson, Novartis, Toyota, USAA, Visa and Wells Fargo.

Previously, Bob was with DreamWorks Animation SKG as the company’s first head of corporate communications and corporate marketing. The position was created as a result of the animation unit’s spin off and IPO in October 2004 from DreamWorks SKG.

Prior to DreamWorks, Bob lived in New York and was for eight years president and chief executive officer of the worldwide public relations firm GCI Group, an independent unit of Grey Advertising and WPP.

Before GCI, Bob held senior positions with Ketchum and Burson-Marsteller, two other large, well-respected public relations firms. While at Ketchum, Bob served on the Board of Directors of its parent company, Ketchum Communications, Inc., and participated in the decision to sell the marketing services firm to Omnicom.

Bob authors a monthly column in PR Week magazine focused on the management of the corporate communications function. He also teaches a graduate-level course in corporate reputation at USC’s Annenberg School, and serves on the Board of the school’s Public Relations Center. Additionally, Bob serves on the Board of Directors of the Arthur W. Page Society, the professional association for senior communications executives.
28

Mar

2018

1:00 - 2:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: CommPRO.biz

Corporate communications, marketing, financial communications and social media influencers share their insight & expertise. CommPRO is your gateway to participate in these important industry discussions.

Other webinars you may like
FREE
Aug 21, 10.00 AM (GMT -07:00)
Transform Your Approach To Customer Experience
Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT. Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners
Aragon Research
Speaker - Betsy Burton
More info
FREE
Sep 5, 2.00 PM (GMT -04:00)
The Strategic CFO is Thriving with Risk
The CFO has always held a vital role for the organization–they ensure a strong financial position and effective controls so the company can make decisions within acceptable levels of risk. As global markets become more competitive, CFOs are increasingly called upon to take a more forward-looking
Levvel Research
Speaker - Major Bottoms Jr.
More info
FREE
Sep 26, 1.00 PM (GMT -04:00)
How Procurement Can Win the Hearts and Minds of Marketers
The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationshipbetween procurement and marketing – where one exists at
Real Sourcing Network
Speaker - Sandy Kane
More info
Other webinars you may like
FREE
Aug 21, 10.00 AM (GMT -07:00)
Transform Your Approach To Customer Experience
Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT. Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners
Aragon Research
Speaker - Betsy Burton
More info
FREE
Sep 5, 2.00 PM (GMT -04:00)
The Strategic CFO is Thriving with Risk
The CFO has always held a vital role for the organization–they ensure a strong financial position and effective controls so the company can make decisions within acceptable levels of risk. As global markets become more competitive, CFOs are increasingly called upon to take a more forward-looking
Levvel Research
Speaker - Major Bottoms Jr.
More info
FREE
Sep 26, 1.00 PM (GMT -04:00)
How Procurement Can Win the Hearts and Minds of Marketers
The benefits of having procurement professionals involved in purchasing marketing services and managing relationships with service providers have been widely understood for more than two decades. In many companies, however, the relationshipbetween procurement and marketing – where one exists at
Real Sourcing Network
Speaker - Sandy Kane
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
FREE
Duration: 60 Min
New Year, New NFP – LIVE Session
Get ready for 2019's first NFP webinar! Richard Tataru will be going LIVE to give you exclusive insights into how the markets will react to this year's NFP debut. Start your year right with a comprehensive look at one of the most highly anticipated economic events. Richard will be diving into FX
Orbex FX
Speaker - Richard Tataru
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD