Our experts will analyze the balance of both research AND data.
Whenever you talk about data and analytics, everyone goes to the results. You are missing the value of the research.
The use of social mining as an effective research tool
How to get to the right systems and process to yield the right data and analytics- that ultimately inform strategy.
There is no one measurement tool. How do agencies show earned media results most effectively?
Prior to joining Ketchum, Chris built the North American analytics practice for The&Partnership, a start-up holding company, where his business unit was the ‘glue’, connecting creative, media, public relations, strategy, and CRM across a variety of client relationships. While his experience spans across various aspects of analytics, Chris’ roots come from digital with leadership roles at Havas and Ogilvy leading analytics strategies in a number of industries including finance, hospitality, healthcare, human resources, telecommunications, B2B, logistics, CPG, spirits, luxury fashion and manufacturing.
Before he became an 'agency guy', Chris was on the client side working for Pitney Bowes and leading the cultural shift to bring web analytics to the forefront of the sales discussion. Those insights and process improvements not only increased revenue through the online channel, but also won a Gartner Award for Innovation for his team’s efforts.
Chris received his MBA from New York University's Leonard N. Stern School of Business and holds a BS from Rensselaer Polytechnic Institute.
Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.
Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention for PR News Measurement Person of the Year.
Prior to joining Weber Shandwick, Allyson was the Senior Vice President of Insight Creation at MSLGROUP and before that a research manager at Scholastic. She started her career at RoperASW (now GfK), where she was a senior research director responsible for consumer intelligence, corporate communications, message effectiveness and audience measurement research.