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webinara overview
Marketing

Best Practices in A|B Landing Page Testing

webinar description

Hear from Taylor Gilbert, Partnerships Specialist at Optimizely and Tyson Kirksey, Chief Operating Officer at Vertical Nerve.
The experts will cover where in reporting to find ideas and create hypotheses for landing page testing and how to set up a test in the Optimizely platform.

The best practices of A/B landing page testing will be shared, giving you actionable strategies you can implement for your brand.

Reasons to attend the webinar
  • Learn how to develop a hypothesis for an A/B test

  • Learn how to set up an A/B test

  • See an example of what A/B testing looks like

Speakers:
Vertical Nerve
Tyson Kirksey, COO from Vertical Nerve
Tyson began working in the SEO field in 2003, when tags really mattered and Yahoo! nearly bought Google (oops!). Along with his vast experience in search engine optimization, Tyson has knowledge of programming and web development. He has successfully managed high-profile accounts including LaQuinta Hotels, Compass Bank, Pizza Hut and MetroPCS. Tyson is a data-junkie by nature, and labeled "intense" by a longtime client. He often gets passionate about online marketing performance and measurement. He is certified with Google Analytics, Google AdWords, Google Tag Manager and Microsoft AdCenter. Under Tyson's leadership Vertical Nerve became the only Google Analytics Certified Partner in North Texas and a Google Analytics Premium Authorized Reseller company.
Optimizely
Taylor Gilbert, Partnerships Specialist
Taylor Gilbert is an optimization evangelist who helps Optimizely partner with top-tier agencies to help CMOs answer the following questions: What should I do to deliver a positive user experience throughout the research, discover, purchase journey? How do I capitalize on the opportunity to leverage marketing technology over the next 6 months, while having limited training time and resources? How do I not miss out on the revenue that may be stuck or undiscovered in my digital channels? Optimizely is an Experience Optimization Platform for both web and native mobile environments. Prior to Optimizely Taylor was a strategy and corporate development consultant for Accenture.
11

Nov

2015

12:00 - 1:00 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Vertical Nerve

Vertical Nerve is a digital optimization agency focused on producing measurable results. We work with clients of all sizes and industries with programs specifically designed to acquire more traffic and convert more sales and leads.

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