Hear from Taylor Gilbert, Partnerships Specialist at Optimizely and Tyson Kirksey, Chief Operating Officer at Vertical Nerve.
The experts will cover where in reporting to find ideas and create hypotheses for landing page testing and how to set up a test in the Optimizely platform.
The best practices of A/B landing page testing will be shared, giving you actionable strategies you can implement for your brand.
Learn how to develop a hypothesis for an A/B test
Learn how to set up an A/B test
See an example of what A/B testing looks like
Tyson Kirksey, COO from Vertical Nerve at Vertical Nerve
Tyson began working in the SEO field in 2003, when tags really mattered and Yahoo! nearly bought Google (oops!). Along with his vast experience in search engine optimization, Tyson has knowledge of programming and web development. He has successfully managed high-profile accounts including LaQuinta Hotels, Compass Bank, Pizza Hut and MetroPCS. Tyson is a data-junkie by nature, and labeled "intense" by a longtime client. He often gets passionate about online marketing performance and measurement. He is certified with Google Analytics, Google AdWords, Google Tag Manager and Microsoft AdCenter. Under Tyson's leadership Vertical Nerve became the only Google Analytics Certified Partner in North Texas and a Google Analytics Premium Authorized Reseller company.
Taylor Gilbert, Partnerships Specialist at Optimizely
Taylor Gilbert is an optimization evangelist who helps Optimizely partner with top-tier agencies to help CMOs answer the following questions: What should I do to deliver a positive user experience throughout the research, discover, purchase journey? How do I capitalize on the opportunity to leverage marketing technology over the next 6 months, while having limited training time and resources? How do I not miss out on the revenue that may be stuck or undiscovered in my digital channels? Optimizely is an Experience Optimization Platform for both web and native mobile environments. Prior to Optimizely Taylor was a strategy and corporate development consultant for Accenture.