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Webinar: Balancing the Customer Experience with Financial Outcomes

How can organizations find the customer experience sweet spot that satisfies both customers and the business?

Customers want relationships, not transactions. They want fast outcomes, not long queues. They want their best interests in mind, not the accounting department's. Organizations that leverage customer journey mapping methods, techniques, and tools are better equipped to future-proof the overall customer experience, retain their client base, and win new clients.

While there are several approaches to mapping a customer's journey, the best approach will improve the customer experience as well as provide value to the organization.
Why attend?
  • Learn more about Aragon Research's analysts, services, and coverage areas.

  • Discover how to balance the customer experience with financial outcomes.

  • Discuss best practices for getting started with customer journey mapping.

Who should attend?
Business and IT leaders looking to provide value to both the customer and the business should attend this webinar.
Speakers
speaker
Jim Sinur, VP Research at Aragon Research
Jim Sinur joined Aragon Research in 2016 as Vice President and Research Fellow. As a distinguished thought leader, Jim covers digital transformation, the digital business platform (DBP) market, the Internet of Things (IoT), cognitive delivery, and the intelligent workplace. Prior to joining Aragon, Jim spent 20 years at Gartner, where he was critical in creating the first Hype Cycle and Maturity Model, which have become hallmarks of Gartner analysis, along with the Magic Quadrant. Prior to Gartner, Jim was Director of World Wide Technologies at American Express.

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Aragon Research is the newest technology research and advisory firm. Aragon delivers high-impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has ...
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