All words nearly every marketing automation vendor is working into their message. They do it because they want to sell you a subscription to their service. However, effectively using these tools to generate Marketing Qualified Leads and real sales in a complex, integrated undertaking, is difficult, no matter how easy it is to wield any individual tool.
Just because someone knows how to wield a tool (like a hammer, saw or screw gun) it doesn’t mean they know how to build a house, or a building, or a skyscraper. Just because someone can build a landing page or send an email blast, it doesn’t mean they know how to build an efficient lead generation machine.
What makes a Marketing Qualified Lead.
Proven techniques for moving a prospect along their journey to customer.
The right and wrong tasks to automate.