December 09, 2016 @ 2:00 pm - 3:00 pm
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Marketing Automation Partners - Rich Tehrani
As Marketing Automation and Marketing Technology continue to expand into the SMB space, we are seeing many new entrants in the space claiming that they have finally developed the right set of tools so that anyone can be effective in marketing automation. Easy…Intuitive…Cost Effective.
All words nearly every marketing automation vendor is working into their message. They do it because they want to sell you a subscription to their service. However, effectively using these tools to generate Marketing Qualified Leads and real sales in a complex, integrated undertaking, is difficult, no matter how easy it is to wield any individual tool.
Just because someone knows how to wield a tool (like a hammer, saw or screw gun) it doesn’t mean they know how to build a house, or a building, or a skyscraper. Just because someone can build a landing page or send an email blast, it doesn’t mean they know how to build an efficient lead generation machine.
Why attend this webinar:
1. What makes a Marketing Qualified Lead.
2. Proven techniques for moving a prospect along their journey to customer.
3. The right and wrong tasks to automate.
More information about the speakers:
Marketing Automation Partners - Rich Tehrani - CEO