Each experience someone has with your organization is not a discrete, isolated event. It's one of a series of interconnected interactions that form a journey, over time, with your organization.
Journey mapping provides a collaborative, visual representation of how your users use your website/product/service which helps:
- Deliver consistently great, multi-channel experiences;
- Break down silos in your organization that get in the way of how people interact with your website/product/service;
- Identify critical gaps, pain points, and points of failure in your user's experience; and
- Drive transformation and innovation in your organization.
Journey Mapping training is aimed at teaching you everything you need to know about journey mapping experiences, giving you hands-on experience with journey mapping and everything you need to know about leading journey mapping workshops yourself!
PS: This is a free introduction webinar to an online training course.
Systematically evaluate multi-channel, multi-device experiences with logic and empathy.
Uncover user needs and desires that transform experiences.
Develop financial and non-financial metrics by which to measure innovation.
Identify gaps in content and functionality, key touchpoints, critical moments, and opportunities for innovation based on user needs and data.
Gather qualitative (descriptions/narratives/anecdotes) and quantitative (numbers) data that support the story.