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webinara overview
Marketing

Webinar: All About Marketing Automaton

What It Is & Why It Works

webinar description

As a marketer, you’ve probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can!

In this Tech Talk Tuesday presentation, Marketo’s Head of Commercial Demand Generation, Mike Madden, breaks down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

Reasons to attend the webinar
  • Learn how triggered campaigns work and how to create an automated, yet highly personalized dialog with your audience.

  • Learn how this strategy can be applied to amplify the marketer’s relevance in the moment.

  • Learn what ways triggered campaigns can be leveraged across the entire buyer’s journey.

  • Ask questions, and interact with your eMarketer community of marketing peers.

Speakers:
Marketo
Mike Madden, Head of Commercial Demand Generation
Mike Madden is responsible for new bookings at commercial prospect accounts, and generating cross-sell opportunities among Marketo's customer base. When not at work or fantasizing about the power of intent data, he is a big fan of M&Ms, early morning rounds of golf, hiking, and watching goats do parkour.
19

Mar

2019

1:00 - 1:30 PM
(GMT -4)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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