Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Webinar: 7 Steps to Deliver Better Customer Experiences

How companies are breaking down silos and delivering differentiating experiences.

webinar description

The customer experience is the single most important factor for business success. This was declared more than a decade ago by marketing gurus Don Peppers and Martha Rogers. Yet today, most companies still use an incomplete definition of customer experience and have incomplete tools and approaches to manage it. Instead of an integrated, holistic customer experience, companies have narrow silos that each focus on different pieces of the experience in an uncoordinated way.

This doesn’t have to be the case. Using seven key steps, brand-building expert Denise Lee Yohn helps companies design and deliver dramatically improved experiences by using a customer experience architecture. This framework enables companies to deliver optimal experiences to different customer segments.

On November 15, in a live, interactive Harvard Business Review webinar, Yohn will share the seven parts of this customer experience architecture and provide practical examples of how companies are breaking down silos and delivering differentiating experiences.

Reasons to attend the webinar
  • Learn how to design and deliver dramatically improved experiences

  • Deliver optimal experiences to different customer segments

  • Get practical examples of how companies are delivering differentiating experiences

Speakers:
HBR
Denise Lee Yohn, Brand-Building Expert, Speaker, and Author
Featuring brand-building expert Denise Lee Yohn, author of the books What Great Brands Do and Extraordinary Experiences: What Great Retail and Restaurant Brands Do.
15

Nov

2016

12:00 - 1:00 PM
(GMT -4)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Webinara

Webinara help people from all over the world discover exciting webinars relevant to their areas of interest. ... Read More

Other webinars you may like
FREE
May 22, 2.00 PM (GMT -04:00)
5 Easy Secrets of Fast Instagram Promotion
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right. Join
Combin
Speaker - Anna Semyanova
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
Jun 6, 10.00 AM (GMT +01:00)
Practical steps to embed Social Value into your procurement strategy
The Public Services (Social Value) Act is a tool to help commissioners maximise value and secure wider social, economic and environmental benefits through procurement. Sadly, Social Value is often described in tender responses but isn’t always realised. Recognising the importance of Social Value,
Social Value Portal
Speaker - Katherine Sweet Escott
More info
Other webinars you may like
FREE
May 22, 2.00 PM (GMT -04:00)
5 Easy Secrets of Fast Instagram Promotion
Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base – a potential goldmine for smart brands and businesses that know how to do marketing right. Join
Combin
Speaker - Anna Semyanova
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
Jun 6, 10.00 AM (GMT +01:00)
Practical steps to embed Social Value into your procurement strategy
The Public Services (Social Value) Act is a tool to help commissioners maximise value and secure wider social, economic and environmental benefits through procurement. Sadly, Social Value is often described in tender responses but isn’t always realised. Recognising the importance of Social Value,
Social Value Portal
Speaker - Katherine Sweet Escott
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD