A few weeks ago, Larry Kim had a go-round with Dennis Yu on Facebook about Facebook Video Ads. Seems there was some question about what works, how to keep visibility up and budgets down. Dennis has been all over the world of late, teaching, training and enabling many with his $1-a-day Facebook advertising scheme. Larry has been steering his Wordstream product and services to wage effective social advertising for cost-efficient conversions. If giants like Larry and Dennis struggle over best practices, what chance have we mere mortals got?
What are the best ways to use this most engaging media?
How can advertisers avoid risk and max ROI?
What types of videos are easy to prepare, yet welcomed by viewers?
Larry Kim, Founder at WordStream
Larry Kim is the founder of WordStream, a leading search marketing software, and services provider based in Boston, managing approximately a half-Billion in annual ad spend across over ten thousand customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a top contributor to leading industry publications including Inc. Magazine, Social Media Examiner, Search Engine Land and Social Media Today.
Dennis Yu, CTO at BlitzMetrics
Dennis Yu is the CTO of BlitzMetrics, a social and digital marketing company that has handled social for the Golden State Warriors, Nike, and Rosetta Stone. He is an internationally recognized lecturer in Facebook marketing and has spoken in 17 countries over 5 continents. Dennis has keynoted at L2E, Gultaggen and Marketo Summit and has spoken at PubCon and Growth Marketing Conference.
Michael Stricker, Founder at MSDesign
Clients from lofty Fortune 500 B2Bs down to “bricks’n’clicks” SMBs draw from Michael’s leadership as a digital marketing strategist for aggressive growth. His one-two punch: combining incisive analytics with award-winning creative. Perhaps you’ve heard him speak at Pubcon, HERO, SMX or other conferences, or as a guest on podcasts and webinars as former U.S. Marketing Director, SEMrush. His consulting, agency and brand experience deliver the right impressions.