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UX Magic: Design 10X Better With Semantic Interaction Design

Start 2020 with a stronger design practice

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Photo by Alvaro Reyes on Unsplash

Do you know how much cognitive load your design ideas will place on the user even before you sketch out the first screen? If the cognitive load of your design is too high, users will find your product difficult and unpleasant to use.

It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start.

In this webinar, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied techniques to create optimal experiences for users. Based on Daniel Rosenberg's upcoming book UX Magic, you'll explore how to transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product.

Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try!
Why attend?
  • You'll learn how to design faster, with higher initial quality

  • You'll discover a 4-layer UX framework that unifies UX grammar, presentation, flow and game theory

  • You'll maximize the efficacy of your design using the smallest number of screens and flow steps

  • You'll learn to incorporate data driven business decisions to guide your product's success

  • Finally, you'll learn to design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product.

Who should attend?
This webinar is ideal for user experience designers, user interface designers, design strategists, front-end developers, design researchers and product developers
Speakers
speaker
Daniel Rosenberg, UX Professor, Designer, Executive and Early Innovator in HCI at San Jose State University ; RCDO UX Consulting
Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combinations of technical and leadership contributions to the field over the past 40+ years.

Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of UX” Forum in ACM Interactions magazine. Dan invented many of the standard GUI design patterns we use today during the early days of the software industry. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.

Over the course of his career, Dan has introduced many UX methods that are now common practice. He also co-authored the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988) and Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.

With his upcoming book UX Magic Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success.

WEBINAR HAS ENDED

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We are an independent nonprofit initiative with an objective that sounds like a paradox—to raise global design education to an Ivy League standard, while at the same time reduce costs to as low as possible. ...
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