It's possible to measure cognitive load in a usability lab, but by then it is usually too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, the intent to minimize cognitive load should guide your design practice from the very start.
In this webinar, Daniel Rosenberg introduces Semantic Interaction Design, a revolutionary method that spans all the way from core conceptual models to the deployment of applied techniques to create optimal experiences for users. Based on Daniel Rosenberg's upcoming book UX Magic, you'll explore how to transform product requirements into rich experiences. You'll learn how to maximize the efficacy of your design using the smallest number of screens and flow steps. The result? You'll design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product.
Forget the “fail early, fail often” myth of trial and error UX design. Professor Rosenberg will show you a proven recipe for getting it right on the first try!
You'll learn how to design faster, with higher initial quality
You'll discover a 4-layer UX framework that unifies UX grammar, presentation, flow and game theory
You'll maximize the efficacy of your design using the smallest number of screens and flow steps
You'll learn to incorporate data driven business decisions to guide your product's success
Finally, you'll learn to design experiences that are intuitive and enjoyable for the user, resulting in sustained success for your product.
Who should attend?This webinar is ideal for user experience designers, user interface designers, design strategists, front-end developers, design researchers and product developers
Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of UX” Forum in ACM Interactions magazine. Dan invented many of the standard GUI design patterns we use today during the early days of the software industry. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.
Over the course of his career, Dan has introduced many UX methods that are now common practice. He also co-authored the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988) and Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.
With his upcoming book UX Magic Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method that he hopes will once again propel the whole HCI field to greater success.