February 01, 2016 @ 1:00 pm - 2:00 pm
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WebPromo.Expert - Anton Shulke
Blast Analytics & Marketing - Amy Hebdon
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Why attend this webinar:
1. Live webinar, ask any question, get straight answer
2. How to use built-in dimension and segmentation reporting
3. How to get extraordinary results in PPC
More information about the speakers:
WebPromo.Expert - Anton Shulke - marketing manager - Twitter @WebPromoExperts
I host 2-3 SEO webinars a week, had Gianluca Fiorelli, Joe Pulizzi, Stewart Ryan, Steve Rayson, Ammon Johns, Bill Slawski, Eric Enge here. And many others
Blast Analytics & Marketing - Amy Hebdon - Director of Paid Search - Twitter @amyppc
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.