Menu Shape 3 copy 2Created with Avocode.

Transform Your Approach To Customer Experience

Your customers' expectations are changing dramatically due to the adoption of AI, predictive analytics, digital business and IoT.

Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners are going to expect you to understand their business, perspective, ecosystem/community, physical location and environment, emotional responses and reactions; in other words, their context first and foremost.

During this webinar, analyst Betsy Burton will explore how customer buying patterns and expectations are changing, and how it will become increasingly critical for your organization to adopt a context-driven customer engagement (CE) strategy.
Why attend?
  • Learn how customer experience is evolving

  • Learn how context-driven customer engagement can help you meet ever-changing customer expectations

  • Get the insights you need to get started

Who should attend?
Business and IT leaders looking to improve the customer experience.
Speakers
speaker
Betsy Burton, VP Research & Fellow at Aragon Research
With over 30 years of experience, Betsy has worked with thousands of organizations in both the public and private sectors to help them with their technology-enabled business strategies, business architecture, digital business transformation, enterprise architecture, and business capability modeling. Prior to joining Aragon, Betsy held a variety of senior research and management positions within Gartner for 23 years, most recently as a VP and distinguished analyst. She was responsible for defining Gartner's research methodology and leading its Hype Cycle special reports. She has extensive experience in helping her clients recognize and achieve their strategic goals.

WEBINAR HAS ENDED

Organizer:

Aragon Research is the newest technology research and advisory firm. Aragon delivers high-impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has ...
Read More

Other webinars you may like
FREE
Oct 23, 10.00 AM (GMT -04:00)
Have Your Cake & Eat It Too.
Our recent survey of 100 Service Providers worldwide revealed that while it’s obvious to most that Quality of Experience (QoE) drives customer satisfaction, spending big money on bandwidth and infrastructure seems like the only way to keep up. What if there was a way to have your cake and eat
Allot
Speaker - Michael Schachter
More info
FREE
Oct 24, 8.00 AM (GMT -04:00)
Power your Source-to-Pay with insightful and predictive analytics
If you’re ready to take the next step in achieving source-to-pay (S2P) excellence by using your data to gain a competitive advantage, it’s time to consider how your organization embraces automation. Join Duncan Jones, Vice President, Principal Analyst from Forrester, and Rocco Emmaneel, Strategic
Forrester
Speaker - Duncan Jones
More info
FREE
Oct 29, 10.00 AM (GMT -07:00)
Web UI Testing with Python and LambdaTest
New to web UI testing? Don’t worry reserve your seat and get accustomed about the benefits of UI testing and how you can perform it using Python & LambdaTest. Agenda 1. What is Web UI Testing? 2. Running Demo Test for web UI testing. 3. Automating Browser Interactions & Covering Multiple
Automation Panda
Speaker - Andrew Knight
More info
Other webinars you may like
FREE
Oct 23, 10.00 AM (GMT -04:00)
Have Your Cake & Eat It Too.
Our recent survey of 100 Service Providers worldwide revealed that while it’s obvious to most that Quality of Experience (QoE) drives customer satisfaction, spending big money on bandwidth and infrastructure seems like the only way to keep up. What if there was a way to have your cake and eat
Allot
Speaker - Michael Schachter
More info
FREE
Oct 24, 8.00 AM (GMT -04:00)
Power your Source-to-Pay with insightful and predictive analytics
If you’re ready to take the next step in achieving source-to-pay (S2P) excellence by using your data to gain a competitive advantage, it’s time to consider how your organization embraces automation. Join Duncan Jones, Vice President, Principal Analyst from Forrester, and Rocco Emmaneel, Strategic
Forrester
Speaker - Duncan Jones
More info
FREE
Oct 29, 10.00 AM (GMT -07:00)
Web UI Testing with Python and LambdaTest
New to web UI testing? Don’t worry reserve your seat and get accustomed about the benefits of UI testing and how you can perform it using Python & LambdaTest. Agenda 1. What is Web UI Testing? 2. Running Demo Test for web UI testing. 3. Automating Browser Interactions & Covering Multiple
Automation Panda
Speaker - Andrew Knight
More info
Other webinars you may like
FREE
Duration: 20 Min
The Programmatic Era
We have created a completely new approach to marketing. The old ways of doing things are over. Now, you can leverage the power of true artificial intelligence with SiriusTraffic.com. During this presentation you will learn: - The Facts About Programmatic Marketing - How To Decrease Your Marketing
SiriusTraffic.com
Speaker - Diez Mansour-Dehghan
More info
FREE
Duration: 60 Min
The Convenience Revolution with NYT Best-Selling Author Shep Hyken!
Today’s customers want a convenient and frictionless experience. Companies like Amazon and Uber disrupted their respective industries by being more convenient. But, you don’t have to disrupt your entire industry. Just disrupt your competition. Learn how to leverage convenience as a powerful
Panviva
Speaker - Panviva Inc
More info
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD