Managing the customer experience (CX) during marketing, transactions and customer service is good…but not good enough. Your most important customers and partners are going to expect you to understand their business, perspective, ecosystem/community, physical location and environment, emotional responses and reactions; in other words, their context first and foremost.
During this webinar, analyst Betsy Burton will explore how customer buying patterns and expectations are changing, and how it will become increasingly critical for your organization to adopt a context-driven customer engagement (CE) strategy.
Learn how customer experience is evolving
Learn how context-driven customer engagement can help you meet ever-changing customer expectations
Get the insights you need to get started
Who should attend?Business and IT leaders looking to improve the customer experience.
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