Most marketers treat analytics as a one-time project. Put Google Analytics on your site (it only takes 5 minutes!) and let the insights trickle in. Of course, when it comes time to provide meaningful analysis, they learn that their campaigns are configured wrong and they haven’t done even the basics of configuration. But who has time to log into Google Analytics every day? There has to be something in between never looking at your analytics and obsessing over it each day. Time to automate this process. From business dashboards to weekly emails, this presentation will walk through many of the tools you can use to automate your analytics and reporting.
Jeff is a regular Moz contributor
Tools for automating your analytics capture
Data collection downfalls
Jeff Sauer, Founder at Jeffalytics
Jeff Sauer is the founder of the popular digital marketing blog Jeffalytics. As a digital nomad, Jeff resides in hotels and AirBNBs around the world. Jeff loves SEO, PPC, Google Analytics and WordPress and shares his knowledge at PPC Course and Analytics Course. Jeff is a regular Moz contributor.