Menu Shape 3 copy 2Created with Avocode.
webinara overview
Communications and PR

The Value of Video

Using Today's Media Supply Chain to Optimize Ad Delivery

webinar description

Broadcasters are poorly equipped to fully benefit from new ad revenue opportunities presented by addressability and interactivity unless they transform their workflows to optimize ad delivery.

Countless faxes, phone calls and manually entered order changes and updates simply won’t cut it.

Fortunately, new technologies can transform media supply chain workflows so that traffic and sales departments can respond on a dime to ensure a nimble workflow up to demands of today’s linear advertising and targeted digital ads.

Reasons to attend the webinar
  • Broadcasters are poorly equipped to fully benefit from new ad revenue opportunities presented by addressability and interactivity unless they transform their workflows to optimize ad delivery.

  • New technologies can transform media supply chain workflows so that traffic and sales departments can respond on a dime to ensure a nimble workflow up to demands of today‚Äôs linear advertising and targeted digital ads.

  • Q&A.

Speakers:
TV Technology
Phil Kurz, Managing Editor/ Content Marketing Strategist
Kurz has more than 30 years of experience covering the broadcast industry including Broadcast Engineering, TVNewsCheck.com, and now TV Technology and was principal of his own custom content company.
Imagine Communications
Ronnie Bell, Vice President - Product Line Management
Ronnie has over 15 years’ experience in advertising operations, during which time he has developed a deep understanding of the media advertising business and technology.
16

May

2019

2:00 - 2:30 PM
(GMT -4)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Webinara

Webinara help people from all over the world discover exciting webinars relevant to their areas of interest. ... Read More

Other webinars you may like
FREE
May 28, 1.00 PM (GMT -04:00)
10 Things to Know About B2B Marketing
Marketers are consistently faced with the challenge of scaling their campaigns, reporting on them and doing so as efficiently as possible–often times with a small team and limited resources. eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Gurdeep Dhillon, head of
Marketo
Speaker - Gurdeep Dhillon
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
May 30, 1.00 PM (GMT -04:00)
Location Intelligence
Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser
HERE Technologies
Speaker - Herve Utheza
More info
Other webinars you may like
FREE
May 28, 1.00 PM (GMT -04:00)
10 Things to Know About B2B Marketing
Marketers are consistently faced with the challenge of scaling their campaigns, reporting on them and doing so as efficiently as possible–often times with a small team and limited resources. eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Gurdeep Dhillon, head of
Marketo
Speaker - Gurdeep Dhillon
More info
FREE
May 29, 10.00 AM (GMT -04:00)
Executing a Successful Procurement Transformation
How mature do you think your Procurement organization is? According to this Forrester study that surveyed 417 Procurement leaders, many organizations think they are more advanced than they actually are. This study digs into the different phases of the Procurement transformation journey and provides
Forrester
Speaker - Duncan Jones
More info
FREE
May 30, 1.00 PM (GMT -04:00)
Location Intelligence
Marketers are using more location data than ever, but consumer privacy concerns and an evolving landscape have raised new challenges. Marketers must be more transparent and thoughtful about collecting and using geolocation. In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser
HERE Technologies
Speaker - Herve Utheza
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD