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Communications and PR

The Value of Video

Using Today's Media Supply Chain to Optimize Ad Delivery

webinar description

Broadcasters are poorly equipped to fully benefit from new ad revenue opportunities presented by addressability and interactivity unless they transform their workflows to optimize ad delivery.

Countless faxes, phone calls and manually entered order changes and updates simply won’t cut it.

Fortunately, new technologies can transform media supply chain workflows so that traffic and sales departments can respond on a dime to ensure a nimble workflow up to demands of today’s linear advertising and targeted digital ads.

Reasons to attend the webinar
  • Broadcasters are poorly equipped to fully benefit from new ad revenue opportunities presented by addressability and interactivity unless they transform their workflows to optimize ad delivery.

  • New technologies can transform media supply chain workflows so that traffic and sales departments can respond on a dime to ensure a nimble workflow up to demands of today‚Äôs linear advertising and targeted digital ads.

  • Q&A.

Speakers:
TV Technology
Phil Kurz, Managing Editor/ Content Marketing Strategist
Kurz has more than 30 years of experience covering the broadcast industry including Broadcast Engineering, TVNewsCheck.com, and now TV Technology and was principal of his own custom content company.
Imagine Communications
Ronnie Bell, Vice President - Product Line Management
Ronnie has over 15 years’ experience in advertising operations, during which time he has developed a deep understanding of the media advertising business and technology.
16

May

2019

2:00 - 2:30 PM
(GMT -4)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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