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Marketing

Webinar: Supplier Intelligence in the Age of Social Media

webinar description

Dr. Jim Narus and Dr. Michelle Steward are researchers at Wake Forest University. Their research centers around how procurement professionals seek and share information, particularly about suppliers.

This webinar is part of The Procurement Revolution, a multi-channel 100% online event for procurement professionals to challenge the status quo and collectively shape the future of procurement.

Reasons to attend the webinar:
  • Discover trends in information and intelligence sharing in procurement

  • To hear about generational differences currently affecting the flow of information

  • To understand how our willingness to share rather than hoard information advances our potential

Speakers:
The Procurement Revolution
Dr. Jim Narus, Research Fellow, Penn State
Dr. Jim Narus serves as a Research Fellow at the Institute for the Study of Business Markets at Pennsylvania State University. Professor Narus is involved in a variety of international marketing research projects and also regularly teaches abroad. He has worked as a marketing professor at Wake Forest University since January 1988.
Dr. Michelle Steward, Associate Professor, Wake Forest University
Dr. Michelle Steward is an Associate Professor at the School of Business at Wake Forest University. Her research interests center on issues involving role management and the coordination of internal working relationships, and how each drive superior performance in business-to-business markets.
28

Sep

2016

12:30 - 1:30 PM
(GMT -5)

(Duration - 60 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED

Kelly Barner owns, manages, and edits Buyers Meeting Point. She has a unique perspective on procurement from the numerous roles she has held during her 15 years in procurement. Kelly worked for Ahold USA (parent company of grocery chains Stop & Shop, Hannaford, Giant Landover, and more) on their not ...
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