The Secret Life of Monetization in Apps webinar

October 27, 2015 @ 1:00 pm - 2:00 pm America/New_York
( Show in my time zone )


devtodev - Iuliia Shmyrova - Twitter


devtodev - Vasiliy Sabirov

Attendance Fee

Hello everyone! My name is Vasiliy Sabirov, lead analyst. I'd like to tell you a useful story about the secret life of monetization.

Paying users make your app successful, right? Why not to get acquainted with them? Become friends with them, ask them how they feel etc. If you want to make your app better, and earn more, you should know where paying users are coming from. From the start, all you have is a secret. But just you divide your earnings by evidence, the secret will solve itself - you will understand how to optimise incoming users, what decisions to make to tweak your product to its best. Get acquainted with paying users, and make them multiply.

We’ll take a look on different ways of monetization metrics analysis:
1) RFM, ABC, XYZ - what’s the meaning of this letters?
2) Detailed paying users analysis
3) How to find whales (users, who pay the most)
4) Where and how to get those paying users

All in all - we’ll tell you how analytics will drive your sales and increase profit.

Webinar will be useful for all project managers, game designers, analysts, and everyone else, who is involved in application development process.

You can ask your questions after the webinar, and I will answer you in no time. If you already have some questions and offers, mail me, and I’ll include it to the webinar ([email protected]).

Why attend this webinar:

1. Improve your project's efficiency and revenue

2. Facts and industry cases

3. Gain proficiency in app analytics

More information about the speakers:

devtodev - Vasiliy Sabirov - Lead Analyst

Lead Analyst at devtodev. Holds degrees both in Maths and Economics, what allowed him to build a successful career as an application analyst. More than five years of experience in analysing in-game economics, creating monetisation models and mechanisms.

Recording available
Slides/PDF available