April 06, 2016 @ 1:00 pm - 2:00 pm
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AirPR - Rebekah Iliff
MRY Agency - David Berkowitz
The Dannon Company, DANONE North America - Michael Neuwirth
PROOF - Mark Stouse
This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders.
Why attend this webinar:
1. Learn about setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world.
2. How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
3. Learn how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture.
More information about the speakers:
AirPR - Rebekah Iliff - Chief Strategy Officer - Twitter @rebekahiliff
Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies which positioned talkTECH as one of the fastest growing, launch-only PR firms in the U.S.
MRY Agency - David Berkowitz - Chief Marketing Officer - Twitter @dberkowitz
The Dannon Company, DANONE North America - Michael Neuwirth - Senior Director of Public Relations - Twitter @mjneuwirth
PROOF - Mark Stouse - Chief Executive Officer - Twitter @markstouse