This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders.
Learn about setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world.
How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
Learn how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture.
Rebekah Iliff, Chief Strategy Officer at AirPR
Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Previously, she was the CEO of talkTECH Communications, where she created an industry-first methodology for emerging technology companies which positioned talkTECH as one of the fastest growing, launch-only PR firms in the U.S.
David Berkowitz, Chief Marketing Officer at MRY Agency
Michael Neuwirth, Senior Director of Public Relations at The Dannon Company, DANONE North America
Mark Stouse, Chief Executive Officer at PROOF