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Human Resources

Webinar: Rise of an Employee Marketer: Transform Employees into Brand Advocates

THIS WEBINAR WAS RECORDED ON THE

July 13, 2016

DURATION

60 min

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webinar description

Every business is going digital and the impact of social media in trusting and recommending brands has become the need of the hour. Today, social media opens up a new world of advocacy opportunities to tap and motivate your important marketing asset – Employees. Messages shared by your own employees are far more powerful than those coming from your brand.

According to MSLGroup: “Brand messages reached 561% further when shared by employees vs. the same messages shared via official brand social channels.”

It’s a right time for organizations to nurture employee advocates who spread a positive word-of-mouth recommendation about your brand and love sharing their experiences across their own social networks and communities. Endorse and empower your employees to amplify your social brand reach in real-time.

Join this webinar to understand and adopt the employee advocacy program – one of the most powerful and cost-effective marketing tools in your marketing arsenal in today’s digital world for both B2B and B2C marketers.

In this webinar, you will learn:

1. What is employee advocacy?
2. Why it’s important today for your company and employees?
3. What are the significant benefits of employee advocacy program?
4. What kind of rewards and incentives you offer for employee advocates?
5. How do you measure the success of employee advocacy program?
6. Q & A Session

Reasons to attend the webinar:
  • What is employee advocacy?

  • Why it’s important today for your company and employees?

  • How do you measure the success of employee advocacy program?

Speakers:
SOCXO
Dr. Venkatesh Raman, Head - Product Marketing
Dr.Venkatesh Raman is a competent technology marketing professional with hands-on experience in human capital management (HCM),marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. An experienced advocacy marketer and avid blogger on emerging technologies in HR and Marketing domain.
Organizer: SOCXO

SOCXO, the social advocacy platform powered by the Azure cloud, enables organizations to spread the word of mouth about products, services and experiences across social media platforms. It harnesses the power of employees, customers and partners by empowering them to be trusted advocates to boost yo ...
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