Every big event comes with its own set of challenges, and this year’s Olympics in Rio de Janeiro is no exception with the region’s current Zika virus concerns. So when your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it?
Join Finsbury’s Peter Land and Cision’s James Rubec for a free webinar on Tuesday, August 30 at 1 p.m. ET to learn what communication tactics you need to master to effectively manage a big event.
Find out how to prepare for all possible issues with a thorough plan
Find out how to avoid damage to your brand by mitigating crises in advance
Find out how to put event attendees at ease with effective messaging
James Rubec, Cision Canada Content Marketing and Social Media Manager at Cision
James Rubec is Cision Canada’s Content Marketing and Social Media Manager, he also works on original research using all of Cision’s tools. James began his career as a journalist, writing in Ottawa and then the Northwest Territories where he moved into content writing and research for brands. Moving back down south to Toronto, James worked as a PR representative for a fortune 500 company, winning PR awards for research on gender equity. Today he’s working to use social media as a predictive modeling tool for elections and using social mentions as a pubic polling tool all while sharing his finding on the Cision blog.
Peter Land, Partner at Finsbury
Peter Land is a partner specializing in the convergence of consumer marketing and corporate reputation. He has 30 years of experience across all areas of communications. Peter previously served as the global head of corporate communications at AOL, where he had responsibility for all global internal and external communications for the company and its brands. Prior to AOL, he held senior communications positions at PepsiCo, the world’s largest food and beverage company. At both companies, Peter worked on a number of strategic acquisitions and partnered with investor relations and public policy teams. After beginning his career as a reporter and editor with the Washington Post, Peter shifted into the world of marketing and communications. He has held senior marketing positions with Kraft Foods in Europe and was the CMO of the Breeders’ Cup. As Director of Marketing Communications for the NBA from 1993-98, Peter led communications efforts for the league’s sponsors, licensees and broadcast partners. He also helped launch the WNBA and managed communications for the NBA’s philanthropic activities. He left the NBA to join Edelman in 1998 and became a global managing director. During his nearly 10-year career at Edelman, he ran multiple practice areas (consumer, multicultural, sports, entertainment and sponsorship) and has vast experience with nearly every major sports and entertainment property. He also managed several major crises and global corporate reputation campaigns.