June 15, 2016 @ 5:00 pm - 6:00 pm
Show in my time zone
Red Points - Patricia Fernandez
“Protecting your Brand” means much more than avoiding avoiding revenue loss. It has a direct link with the perception of your brand that your customers, your potential customers and even your partners have.
The counterfeit market is valued at 600 billion dollars anually and impacts every industry in the world. Luxury, sports, clothes, complements, toys... are just a few of them.
If you sell online, your brand could be affected. Have you ever asked yourself “Do I suffer from counterfeiting?”
Brand Protection means avoiding incident that could affect your brand, such as:
-Search Engine Marketing Abuse
A lot of companies have been in your place, asking if they have a problem and how to fix it.
Why attend this webinar:
1. Find out how to protect your Brand on the internet
2. Find out how to protect your products against counterfeiting
3. Understand what brand protection is
More information about the speakers:
Red Points - Patricia Fernandez - CMO - Twitter @redpoints_sol
Patricia Fernández Carrelo is leading the Marketing Strategy on Red Points, helping the company to expand its potential as experts in protecting digital assets and brands on-line. After working as the CMO of Zyncro for 4 years, an Enterprise Social Network leader in South Europe and the Spanish markets, she is now an Advisor for B2B Tech Companies, specialized in Marketing and Business Development from an international perspective. She has been working over 10 years in the Tech Industry making grow products, projects and companies.
Information about the Organizer:
Red Points protects your brand and content in the digital environment. We are able to do this through our proprietary technology which employs machine learning algorithms to scan the internet and identify all violations and infringements. We then employ our technical and legal expertise to ensure that all infringing data is removed or deindexed. Finally we provide full visibility and actionable intelligence to our clients through our real time reporting tool.