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Pricing 2020

How Changing Buyer Behavior Is Impacting the Price Discipline

With more buyers shifting to digital channels, organizations face an unprecedented need to transform existing sales and pricing processes to remain competitive in today’s digital economy. Leveraging AI within pricing enables businesses to effectively respond to changing market conditions and provides them a competitive advantage.

Led by Geoff Webb, VP of Services at PROS, this will be a webinar filled with thought leadership. Please share with a team member or pricing practitioner - all registrants will receive access to the replay.
Why attend?
  • A retrospective on how far we’ve come in the pricing profession.

  • The pricing rules you need to “unlearn”.

  • Why there is far more risk today in getting the price wrong.

  • Recommendations for new pricing capabilities companies need to adopt.

Speakers
Geoff Webb, Vice President of Solutions at PROS
Geoff Webb has over 25 years of experience in the tech industry and is the Vice President of Solutions at PROS. He works alongside marketing and product management to help define strategy for the business, including how to align technology capabilities to business challenges facing organizations in the move to digital business. Webb often writes about the intersections of technology, business, and society, and has provided commentary on a number of related topics for such journals and websites as: CNBC, USA Today, CIO Update, Healthcare IT News, The Tech Herald, Dark Reading, BankInfoSecurity.com, Wired, InfoSecurity magazine, HelpNetSecurity, and Forbes. He is a member of the Forbes Technology Council and writes on the subject of how IoT and AI will change global business practices. He speaks regularly at technical and business conferences around the world.

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