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webinara overview

How to Navigate B2B Sales and Reach Decision Makers

webinar description

Featuring Steve W. Martin, founder of the Heavy Hitter Sales Training Program and foremost expert on sales linguistics.

Success in B2B sales relies heavily on your ability to influence people and navigate to key C-Level decision makers. Wanting to know what sets the best apart, Steve interviewed thousands of top salespeople and key decision makers to determine what works and what doesn’t.

Reasons to attend the webinar:
  • Top reasons B2B salespeople lose.

  • How decision makers think, evaluate vendors and select the winner.

  • Key moments during sales cycles when deals are won or lost.

Heavy Hitter Sales
Steve W. Martin
Steve W. Martin is recognized as the foremost expert on “Sales Linguistics,” the study of how customers use language during the complex decision-making process. He is the founder of the Heavy Hitter Sales training program and the author of critically acclaimed “Heavy Hitter” series of sales books for senior salespeople. His latest book is titled Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy. The Heavy Hitter sales training program has helped over 100,000 salespeople become top revenue producers at leading companies, including IBM, Oracle, Allstate Insurance, and AT&T. Steve is also a regular contributor to the Harvard Business Review and teaches sales strategy at University of Southern California Marshall Business School MBA Program.


2:00 - 3:00 PM
(GMT +)

(Duration - 60 minutes)


Organizer: offers the sales industry\'s first comprehensive sales acceleration platform that creates high-performance sales teams with breakthrough technology. customers experience revenue growth up to 30% in as little as 90 days.

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