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webinara overview
Marketing

Multiple Personality Reorder, Designing web pages for dual personas

THIS WEBINAR WAS RECORDED ON THE

June 14, 2016

Duration

60 min

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webinar description

Often, traditional marketing is focused on a single target audience – either the researcher or the decision maker, where target audiences are loosely defined and focused on demographics rather than psychographics. In today’s always-online marketing world, the reality is that you need to create one-on-one connections with both researchers and decision makers, and you need to do it in a way that includes the type of information each is looking for, in a way that works for how they consume information.

Reasons to attend the webinar
  • Decision-Makers aren’t the only web visitors you need to convert

  • Personas come in pairs; decision-maker and their influencer(s)

  • You could be inside webinar room if you brave enough

Speakers:
Kayak Online Marketing
Randy Milanovic, CEO
An award-winning entrepreneur, Randy is also a multi-book author and syndicated blogger who writes about business and marketing topics. His work can be found around the ‘net, as well as in forbes.com, financialpost.com, the CTV News, and his personal story about surviving Stage IV cancer prior to launching an internationally recognized online marketing firm has resulted in both local business awards and a nationally featured article Keep Running, The Financial Post Magazine (Entrepreneur/Innovator edition 11/14, Print). His firm – Kayak Online Marketing – serves clients internationally via their headquarters in Calgary, Alberta, Canada. On a more personal side, he’s a craft beer fan and avid kayaker.
Organizer: WebPromo.Expert

We have hosted 90+ webinars/roundtables and virtual conferences (Digital Marketing). Google Q&A and Bing. From Wizard of Moz Rand Fishkin to Joe Pulizzi (Founder at Content Marketing Institute).

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