Menu Shape 3 copy 2Created with Avocode.
webinara overview
Marketing

Modernizing your Content Services Strategy for the Digital Age

webinar description

Digital transformation sits at the forefront of organizational priorities. It’s no longer a “nice to have,” it’s imperative to survival. However, to be truly transformative in improving customer experience and employee productivity?achieving a sustainable competitive advantage?organizations need to transform how they think about their key enterprise currency: content.

Navigating the digital transformation journey requires a holistic approach to standardize the way content is managed, used and shared across the organization. Traditional approaches leveraging legacy on-premises Enterprise Content Management (ECM) platforms simply won’t cut it.

Join Erika Trautman, Sr. Product Manager at Google, K2’s Sr. Director of Product Marketing Holly Anderson, and special guest Cheryl McKinnon, Principal Analyst at Forrester Research for a practical, interactive discussion about how to modernize your content services strategy for the digital age.

Don’t miss the opportunity to find out how to accelerate your digital transformation strategy with Google’s next-generation ECM and K2’s low-code development platform for digital process automation.

Reasons to attend the webinar
  • What is driving the evolving enterprise content management space?

  • The impact intelligent automation is having on the ECM space and the overall customer experience.

  • How to build a content services roadmap to simplify the way users discover, connect, and manage information through intelligent, content-focused solutions built with K2 & Google?

Speakers:
Forrester
Cheryl McKinnon, Principal analyst
Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.
Google Drive
Erika Trautman, Senior Product Manager
Erika is a Senior Product Manager for Google Drive where she leads core enterprise product. Prior to joining Google, Erika was the CEO and Founder of Rapt Media, an enterprise video start-up. Over the course of 8 years, she a built a business that served a portfolio of large enterprise and Fortune 500 customers, and generated millions in annual revenue before selling the company Kaltura, a leading enterprise video platform. Prior to that, Erika was an investigative reporter and documentary filmmaker with a specialization in science documentaries.
K2
Holly Anderson, Senior Director of Product Marketing
As Senior Director of Product Marketing, Holly is responsible for all aspects of global product marketing at K2, including defining the customer journey, creating pricing strategies, and delivering sales enablement. Holly and her team are responsible for communicating K2s’ unique product vision, strategy and capabilities to new and existing customers. With more than 15 years of experience in technical and marketing leadership roles in technology and process automation companies. Anderson holds a BS in marketing and information systems from the University of Colorado, Boulder
16

May

2019

10:00 - 10:30 AM
(GMT -7)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

WEBINAR HAS ENDED
Organizer: Webinara

Webinara help people from all over the world discover exciting webinars relevant to their areas of interest. ... Read More

Other webinars you may like
FREE
Jul 23, 12.00 PM (GMT -04:00)
20th Century Leadership Skills in the 21st Century
How do the leaders that were taught in the 20th century lead groups and companies in the 21st century? Is there any difference in leadership skills from 30 or 40 years ago to the present day with Millennials? And how do the leaders of the last century get ready to guide those upcoming individuals to
Michelin
Speaker - Chuck Baker
More info
FREE
Jul 24, 12.00 PM (GMT -04:00)
Driving greater procurement performance
Are you under increasing pressure from your CFO and the wider business to deliver sourcing benefits from complex direct spend? Do competing demands on your time mean you barely have enough capacity to keep the plant running, let alone address issues such as lack of visibility over spend, poor strategic
Art of Procurement
Speaker - Philip Ideson
More info
FREE
Jul 26, 10.00 AM (GMT -07:00)
Building The Video-Enabled Enterprise
In 2019, enterprise video is not only a key way to unite a global, diversified workforce and customer base, it’s also enabling business leaders to extract information previously locked inside of video data. In this complimentary Aragon Research webinar, we’ll explore the trends and technologies
Aragon Research
Speaker - Jim Lundy
More info
Other webinars you may like
FREE
Jul 23, 12.00 PM (GMT -04:00)
20th Century Leadership Skills in the 21st Century
How do the leaders that were taught in the 20th century lead groups and companies in the 21st century? Is there any difference in leadership skills from 30 or 40 years ago to the present day with Millennials? And how do the leaders of the last century get ready to guide those upcoming individuals to
Michelin
Speaker - Chuck Baker
More info
FREE
Jul 24, 12.00 PM (GMT -04:00)
Driving greater procurement performance
Are you under increasing pressure from your CFO and the wider business to deliver sourcing benefits from complex direct spend? Do competing demands on your time mean you barely have enough capacity to keep the plant running, let alone address issues such as lack of visibility over spend, poor strategic
Art of Procurement
Speaker - Philip Ideson
More info
FREE
Jul 26, 10.00 AM (GMT -07:00)
Building The Video-Enabled Enterprise
In 2019, enterprise video is not only a key way to unite a global, diversified workforce and customer base, it’s also enabling business leaders to extract information previously locked inside of video data. In this complimentary Aragon Research webinar, we’ll explore the trends and technologies
Aragon Research
Speaker - Jim Lundy
More info
Other webinars you may like
FREE
Duration: 60 Min
How to instantly unlock the hidden value in your shopping feeds
Choosing a feed management provider can be complex. Current pricing models are often on a per SKU, per partner or percentage of spend basis. All of this means that agencies and brands are being unfairly charged, not reflecting fair value. So why should your current provider unnecessarily profit from
Summit/Productcaster
Speaker - Dave Trolle
More info
FREE
Duration: 60 Min
Establishing Your Procurement AI Game Plan
For all the ‘buzz’ about AI, it is really just an approach that brings together two elements that procurement is very familiar with: information and analytics. Add business objectives to the mix, and you are poised to benefit from what we think of as artificial intelligence. When we
Art of Procurement
Speaker - Phil Ideson
More info
FREE
Duration: 60 Min
Sales Tech: Sales Execution in the Modern World
Sales technology that helps companies prospect, gather data, reach out to prospects via automated emails and cadences, and track literally everything about how they engage with your outreach is abundant with the rise of tech startups over the last 5 years or so. How do you utilize these tools and create
TeamOne Logistics
Speaker - Rusty Wiley
More info
SHOW ALL WEBINARS
ARE YOU 100% SURE YOU WANT TO YOU WANT TO DISCONNECT ?

Yes No
ARE YOU 100% SURE YOU WANT TO REMOVE THIS SPEAKER ?

Yes No
THIS SPEAKER CANNOT BE REMOVED. YOU HAVE ALREADY SELECTED THIS SPEAKER ABOVE. SELECT ANOTHER SPEAKER ABOVE TO REMOVE IT.

OK
PLEASE TYPE A VALID KEYWORD IN THE SEARCH FIELD