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webinara overview
Marketing

Modernizing your Content Services Strategy for the Digital Age

webinar description

Digital transformation sits at the forefront of organizational priorities. It’s no longer a “nice to have,” it’s imperative to survival. However, to be truly transformative in improving customer experience and employee productivity?achieving a sustainable competitive advantage?organizations need to transform how they think about their key enterprise currency: content.

Navigating the digital transformation journey requires a holistic approach to standardize the way content is managed, used and shared across the organization. Traditional approaches leveraging legacy on-premises Enterprise Content Management (ECM) platforms simply won’t cut it.

Join Erika Trautman, Sr. Product Manager at Google, K2’s Sr. Director of Product Marketing Holly Anderson, and special guest Cheryl McKinnon, Principal Analyst at Forrester Research for a practical, interactive discussion about how to modernize your content services strategy for the digital age.

Don’t miss the opportunity to find out how to accelerate your digital transformation strategy with Google’s next-generation ECM and K2’s low-code development platform for digital process automation.

Reasons to attend the webinar
  • What is driving the evolving enterprise content management space?

  • The impact intelligent automation is having on the ECM space and the overall customer experience.

  • How to build a content services roadmap to simplify the way users discover, connect, and manage information through intelligent, content-focused solutions built with K2 & Google?

Speakers:
Forrester
Cheryl McKinnon, Principal analyst
Cheryl McKinnon is a principal analyst serving enterprise architecture professionals; she helps them support their firm's need for content and collaboration technology capabilities in the age of the customer. Cheryl delivers research and advisory services in areas including enterprise content management (ECM), content archiving, enterprise file sync and share, document-centric collaboration, life-cycle management, information governance, and file analytics.
Google Drive
Erika Trautman, Senior Product Manager
Erika is a Senior Product Manager for Google Drive where she leads core enterprise product. Prior to joining Google, Erika was the CEO and Founder of Rapt Media, an enterprise video start-up. Over the course of 8 years, she a built a business that served a portfolio of large enterprise and Fortune 500 customers, and generated millions in annual revenue before selling the company Kaltura, a leading enterprise video platform. Prior to that, Erika was an investigative reporter and documentary filmmaker with a specialization in science documentaries.
K2
Holly Anderson, Senior Director of Product Marketing
As Senior Director of Product Marketing, Holly is responsible for all aspects of global product marketing at K2, including defining the customer journey, creating pricing strategies, and delivering sales enablement. Holly and her team are responsible for communicating K2s’ unique product vision, strategy and capabilities to new and existing customers. With more than 15 years of experience in technical and marketing leadership roles in technology and process automation companies. Anderson holds a BS in marketing and information systems from the University of Colorado, Boulder
16

May

2019

10:00 - 10:30 AM
(GMT -7)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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