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Marketing

Measuring the ROI of online brand protection

Featuring research from Forrester

webinar description

As brands increasingly rely on selling online, they open up more opportunities for growth. However, this also exposes them to a greater risk of infringement online.

Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI.

To address this, Incopro, a leading online brand protection provider commissioned Forrester Consulting, part of the renowned research and advisory firm to conduct an independent in-depth study using its established ‘Total Economic Impact™’ methodology on four global brands.

In our webinar guest speaker Forrester consultant Jan ten Sythoff will share the results of this exclusive research. Join us to see the significant outcomes leading brands have achieved from their online brand protection and how they have measured them. In this webinar, you will learn how leading brands can/should measure the impact of their online brand protection.

Reasons to attend the webinar
  • Revenue increase from the elimination of counterfeit listings.

  • Productivity gains through increased legal and business intelligence capabilities.

  • Incremental compensation from successful litigations.

Speakers:
Incopro
Simon Baggs, CEO & Co-Founder
CEO & Co-Founder at Incopro, Partner and Head of Intellectual Property at Wiggin LLP
Forrester
Jan ten Sythoff, Senior TEI Consultant
02

May

2019

6:00 - 6:30 PM
(GMT +3)

(Duration - 30 minutes)

ATTENDANCE FEE - FREE

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Organizer: Webinara

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