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Measuring the ROI of online brand protection

Featuring research from Forrester

As brands increasingly rely on selling online, they open up more opportunities for growth. However, this also exposes them to a greater risk of infringement online.

Online brand protection is a rapidly evolving industry and – despite knowing it benefits their business – brands can have difficulty measuring its ROI.

To address this, Incopro, a leading online brand protection provider commissioned Forrester Consulting, part of the renowned research and advisory firm to conduct an independent in-depth study using its established ‘Total Economic Impact™’ methodology on four global brands.

In our webinar guest speaker Forrester consultant Jan ten Sythoff will share the results of this exclusive research. Join us to see the significant outcomes leading brands have achieved from their online brand protection and how they have measured them. In this webinar, you will learn how leading brands can/should measure the impact of their online brand protection.
Why attend?
  • Revenue increase from the elimination of counterfeit listings.

  • Productivity gains through increased legal and business intelligence capabilities.

  • Incremental compensation from successful litigations.

Speakers
speaker
Simon Baggs, CEO & Co-Founder at Incopro
CEO & Co-Founder at Incopro, Partner and Head of Intellectual Property at Wiggin LLP
speaker
Jan ten Sythoff, Senior TEI Consultant at Forrester

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