February 02, 2016 @ 1:00 pm - 2:00 pm
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Rebeccalieb.com - Rebecca Lieb
sparks & honey - Terry Young
Content strategy and inbound marketing are some of the trendiest topics in marketing, but there is a fundamental problem with content creation. The important content quality piece is often forgotten and many marketers underestimate the importance of targeted content and distribution in the marketing puzzle. Join PR Newswire and top marketing experts as we share strategic tips on how to get the most of your content marketing efforts and create marketing plans that thrive in your industry.
Why attend this webinar:
1. Learn how to create a multi-channel content promotion strategy.
2. Master writing engaging content for targeted audiences.
3. Achieve and drive content marketing goals.
More information about the speakers:
Rebeccalieb.com - Rebecca Lieb - Strategic Advisor - Twitter @lieblink
Rebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world’s leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
sparks & honey - Terry Young - CEO & Founder - Twitter @sparksandhoney
As the fast gets faster and industries experience exponential change, Terry Young shares a new approach with audiences to understanding what’s now, next and in the future to gain the competitive advantage.
Terry Young works with Fortune 500 organizations and start-ups to track the subtle shifts in innovation that can lead to industry disruption through new product and service design, internal innovation design and brand innovation. He identifies trends that disrupt global consumers, reshaping organizations and industries. His most recent work looks at the impact of the crowd economy; the shift away from closed-door business to an era of open and transparent business, the Rise of Generation Z and how they are wired for collaboration, and the ways to connect and market to the emerging modified class. Young is a sought-after commentator on trends that will shape the future, and his views are often featured in The New York Times, Fast Companyand Forbes.