In the webinar, the speakers will examine fresh, key findings from Experian Marketing Services’ 2016 Digital Marketer Report and share how marketers are planning to tackle the challenges ahead. You’ll also get an insider look at how Publishers Clearing House has overcome data and technology challenges to answer the shifting needs of their customers.
To learn how to stay ahead of new marketing trends
To learn about making your messages relevant
To learn about getting actionable insights from your analytics
Spencer Kollas, VP of Global Deliverability at Experian Marketing Services
As the leader of Experian Marketing Services’ deliverability services practice in more than 30 countries around the world, Kollas and his team help brands advance and systemize their data strategy, accuracy and quality, improve subscriber engagement and optimize their email-to-cross-channel marketing.
Kollas is one of the most foremost experts in email marketing and its evolution in technology, data and engagement. He was named a Top 50 Email Marketing Influencer on Social Media by Vocus, Inc. and is quoted frequently in industry publications such as The Wall Street Journal, eMarketer, Direct Marketing News, and MediaPost. He lends his expertise as a speaker for industry conferences and events such as the Direct Marketing Association’s Email Evolution Conference and MediaPost’s Email Insider Summit, among others.
Sal Tripi, Assistant Vice President, Digital Operations and Compliance at Publishers Clearing House
Mr. Tripi is an assistant vice president at Publishers Clearing House (PCH), the United States’ largest and best known sweepstakes company. He has over 20 years of leadership experience in Privacy, Marketing, Operations, new customer recruitment, relationship marketing and ecommerce.
His work encompasses a variety of digital operational areas including digital operations, ad operations, compliance and privacy. He is currently a member of the DMA Ethics Policy Committee as well as the on the Board of Directors for the Online Trust Alliance.